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You Can’t Fake the Funk on Facebook 26 Aug 2013 | 10:55 pm
One of the things we have said since the day we started Raidious: You can’t outsmart Google. The legions of genius-level engineers at Google have proven us right time and again, with the ongoing evolu...
Real-Time Content Exposes Problems of Traditional Agencies 26 Aug 2013 | 06:00 pm
Wow. This post. If you don’t want to read it, let me summarize for you: Oreo’s Super Bowl tweet won a Cannes Lion advertising award, and one ad man, Andrew Teman (who had previously threatened to qui...
When the Flash Pan Goes Cold: Real-Time Marketing Needs a Lifeline 19 Aug 2013 | 06:00 pm
Marketers are still trying to formulate the Oreo experience from this past year’s Super Bowl. When the lights go out, we want a flashlight. When it’s sunny, we want some shade. A few savvy marketers h...
The History of SEO Effectiveness 14 Aug 2013 | 11:04 pm
Prepared by: Andrew Gouty, Special Projects Manager, Raidious - August 2013 The past 20 years has seen a progressive series of changes in how a modern Search Engine deals with everything on the Inter...
Service Marketing Your Content 13 Aug 2013 | 06:01 pm
Russell Davies recently wrote about his work with the UK government to make the online experience of the website’s services so simple, enjoyable and convenient that people would prefer to use the site...
Facebook Comes Clean and Updates News Feed Algorithm 9 Aug 2013 | 07:07 pm
Social media managers, like myself, are resting a bit easier this week, after Facebook finally recognized a problem that marketers have been dealing with for months. Facebook’s Edgerank algorithm was ...
Support Your Owned Media Strategy by Creating Graphics 6 Aug 2013 | 06:18 pm
The Internet is a black hole. Sometimes — well, most times — I find myself in some strange corner of the Internet without knowing how I got sucked in there. If you ended up here in that way, welcome! ...
Fueling Social Programs with Winning Content – Slideshare 2 Aug 2013 | 05:00 pm
Smart social brands are revving their content engines to stay ahead of the competition. Get in the driver’s seat with social practitioners from LinkedIn, Raidious, and Spredfast to discuss how winnin...
Owned Media ROI 30 Jul 2013 | 06:00 pm
As marketing folks, we hear the same question from the top down again and again: What is our return on investment for this marketing initiative? What is our ROI on this TV campaign? Print campaign? So...
Conversate WITH Your Customers On Owned Media Channels 23 Jul 2013 | 06:00 pm
A recent article in Business Insider, 90% of Customers Will Recommend Brands After Social Media Interactions, shockingly reveals that interacting with potential customers on social media networks will...
