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How Bad Are So Many Good Brands? 26 Apr 2012 | 07:16 pm
Great companies have great cultures and at the heart of a great culture are healthy emotions. The truth of this statement touched me when I read it Chip Conley new book Emotional Equations. For me cu...
The Art of Big Branding and Small Businesses 16 Apr 2012 | 07:18 pm
Over on No Picket Fence there seem to be a ton of questions coming through about small businesses and branding. I think too many small business get overly concerned about their brands. Without taking ...
Surprising Insights From A Collection of Word of Mouth Marketing Info Graphics 24 Oct 2011 | 08:13 pm
Info graphic are doing the round online, and the good ones really do help when it comes down to summarising a collection of data. So I thought I would dig around and find a few on word of mouth market...
How Do You Stimulate A Conversation About Your Brand? 20 Oct 2011 | 07:59 pm
Marketing has always been about what you say. The marketer sat down and come up with the big idea, created the communication campaign and let rip with a big budget. And then sat back… and prayed. The...
The 5 Reasons Why We Talk About Brands — And How To leverage It? 11 Oct 2011 | 11:41 pm
2004 Dell had 8 million customers. Those 8 million customers passed on 40 million positive comments, creating 1 million new customers through word of mouth.* The numbers don’t lie. Word of Mouth is ...
Why your customer strategy must focus on social thinking and not social techno 11 Oct 2011 | 11:39 pm
This is not a go-do post. It’s a go and think about it post. Here are three Ted Talks I originally saw on Mashable and convey an important message for your customer strategy and how you create earned ...
Where Has The Media Eco-System Really Changed – And How To Master This 11 Oct 2011 | 11:38 pm
This post was originally published in 2009 as part of the Making Mobile Media Work and The Mobile Consumer Series. While things are moving and changing really fast it it still is relevant today as it ...
Why You Are Only Getting 1,5 % On Your Advertising – And How To Fix It 11 Oct 2011 | 11:37 pm
With the growing economic challenges, marketing ROI will be a bigger consideration for many brands, with the focus on getting more for less. Many brands will already have experienced a cut-back on bud...
Something Old, Something New, And Something Just The Same 11 Oct 2011 | 11:36 pm
There is traditional word of mouth and then there is new word of mouth. This is an idea I have seen online in a various places. The logic is simple: social media equals new word of mouth. I cannot fa...
Why A Facebook Like Is Bad For Business, And How To Fix This 11 Oct 2011 | 11:35 pm
Our objective as marketers is to get a real return on our marketing spend. We want to get people to buy more, for more, for longer and to tell their friends about our company. This translates to posit...
