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Link Building Reporting – Measuring KPIs, ROI and Success 20 Aug 2013 | 11:38 pm
It’s the age-old question – how do I measure link building? Link building, when done well, takes time to research, identify and secure quality placements. As a result, link building can often come wit...
Anatomy Lesson: A Look Inside Google Webmaster Tools 16 Aug 2013 | 02:13 am
Google Webmaster Tools has been a tried and true friend to all webmasters and SEOs alike. The tool is Google’s way to give webmasters an inside view to how Google sees their website. Like many Google ...
POV: Google Knowledge Graph Carousel 22 Jun 2013 | 12:17 am
WHAT IS IT: Google recently announced its update to local results: the Knowledge Graph Carousel. This feature has been available since last year for other categories of search queries which did not ha...
Link Love: 5 Must Know Link Building Tools 14 Jun 2013 | 10:30 pm
Are you a link builder? Looking to make your life easier? Since I manage link building projects at Razorfish, there are a handful of tools I use regularly. Any link builder worth their salt knows th...
Meet the Mobile Champs: Razorfish’s Tom Cramer on Mobile 15 May 2013 | 11:24 pm
Google has launched Meet the Mobile Champs, a collection of video interviews with mobile evangelists in the agency community. Razorfish’s own Tom Cramer, Strategy Director & Mobile Lead, participated ...
Razorfish’s Adam Heimlich on Digital Branding 14 May 2013 | 01:06 am
In Ad Exchanger’s regular series “Data-Driven Thinking” Razorfish’s Client Partner Adam Heimlich writes and dissects digital marketing, the influence of digital in comparison to other traditional chan...
5 SEO Tools The Industry Needs 1 May 2013 | 07:53 pm
Every good SEO knows that you’re only as efficient as the tools you use. SEO tools like Google Keyword Tool, Majestic SEO and SEOmoz’s Open Site Explorer and Followerwonk are life (and time) savers an...
Does Swipe Equal Type? 20 Feb 2013 | 08:29 pm
Google recently changed the game with their AdWords update for more details on the update read the Razorfish POV. Enhanced Campaigns In short, Google is “enhancing” the AdWords platform and bringing ...
Google Adwords New Enhanced Campaigns – Razorfish POV 9 Feb 2013 | 02:44 am
Enhanced Campaign Summary Released earlier this week, Enhanced Campaigns is Google’s largest Ad Words update since the introduction of Quality Score. This update forces marketers to respond to the rec...
Razorfish POV: Facebook Graph Search 18 Jan 2013 | 11:44 pm
On January 15th, Facebook announced their new and improved search experience, Graph Search – an entirely social search engine within Facebook that enables users to discover people, places, photos and ...
