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Courting Hispanic Voters in NY and NJ 26 Aug 2013 | 08:19 pm
Two recent articles on Newsworks New Jersey “Booker, Christie court growing Hispanic voting bloc in N.J. campaigns” and Fox News Latino “New York City Mayoral Election Could Pivot On Latino Vote” disc...
Papi, Buy Me the One I Saw on TV 23 Aug 2013 | 09:22 pm
Children know what they want and they identify it. Their opinion is key to the buying decisions of the househols. According to studies, children and young people are key consumers, representing 22.9% ...
Converse: Shoes are Boring. Wear Sneakers. 22 Aug 2013 | 04:09 am
Chuck Taylors Coming Back and They Are Dirty.
Three Concepts to Win Over Millennials 21 Aug 2013 | 11:55 pm
One of the main themes revolving around this year’s Hispanic Retail 360 conference is how to understand Hispanic millennials and their purchase funnel. Millennials are comprised of persons age 18-34 a...
Travel on the Go: A Hispanic Oasis 21 Aug 2013 | 09:14 pm
I don’t remember the last time I used a paper map to get anywhere. Thanks to today’s smartphones and apps we can translate words live on screen, give real-time transportation schedules, locate ourselv...
Cross-Border Sloganeering 20 Aug 2013 | 11:09 pm
In the world of globalized brands, everything from package labeling to terms and conditions to logos and slogans gets translated for local audiences. Merca 2.0 recently revealed Nestle’s Spanish itera...
Put the Tab on my Phone 20 Aug 2013 | 08:24 pm
In Mexico, cash is still king. Take it from the experts that are fighting that entrenched habit. According to news agency, Notimex, Antonio Junco, General Director for Mexico and Central America at Ma...
The Advertising World in El Salvador 19 Aug 2013 | 08:19 pm
Since I arrived for my visit to El Salvador, I have noticed that billboard advertising is very prevalent. On a congested Friday night, we were stuck in traffic for hours. During this time I was able t...
WebCongress Miami 18 Aug 2013 | 10:34 pm
When: 7 – 8 November, 2013 Where: James L. Knight Center, Miami Prepare yourself for the greatest Digital Tech Experience in Miami! We are returning to Miami for a 2nd edition of our highly successful...
LatinVision: Marketing to Latinos 18 Aug 2013 | 09:56 pm
When: Feb 27, 2014 Where: TBA $ 1 Trillion in Purchasing Power Learn and Share Marketing Strategies, Best Practices, Case Studies, and Campaigns to effectively Reach Hispanic and Latin American Consum...
