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3 Key Differences Between Online and Offline Marketing 27 Aug 2013 | 05:02 pm
It should be obvious to any small business owner that the difference between online and offline marketing approaches are pretty significant. Still, some older business owners tend to resort back to ol...
Using Facebook and Twitter to Find New Customers 26 Aug 2013 | 04:43 pm
It’s no secret that many businesses are flat out using social media wrong. Some just don’t have a clue what they’re doing while others get their accounts and then let then never really use them. What...
Three Twitter Fails from Big Businesses (and What We Can Learn from Them) 23 Aug 2013 | 05:52 pm
In the same way that we can all learn from big business success stories, there is just as much to be learned in their failures as well. And thanks to social media, many of those failures are very easy...
More on Finding Your Brand’s Voice 22 Aug 2013 | 04:53 pm
Yesterday, we started talking about ways to shape your brand’s voice in a way that will better reach your target audience. We learned that by learning to anticipate what they’d want from your band, yo...
Giving Your Brand a Proper Voice 21 Aug 2013 | 05:06 pm
If you’re lucky, your brand has a nice logo and a sleek look about it. Maybe people see your logo and assume that you are the real deal—a business they’d consider using in the future. But what comes a...
Three Ways Your Business Can Take Advantage of Football Season 20 Aug 2013 | 05:42 pm
We’re two weeks deep into football pre-season and already, the buzz is in the air. Bars are preparing for a very bust few months until the Super Bowl will bust out their doors and sporting goods store...
A “Scary” Lesson in Going Viral 19 Aug 2013 | 05:29 pm
On the internet, everything has a chance of going viral. Social media makes this easier than ever, but so does the transparent sharing of ideas. If you’re having trouble getting your content to go vir...
What All Small Business Can Learn from The Hobbit 16 Aug 2013 | 05:00 pm
We all know that The Hobbit could have been released with virtually no promotion and still been huge at the box-office. Everyone had been waiting years for its release and it was destined to be huge. ...
Simple Steps to Make Your Business Un-Hackable 15 Aug 2013 | 07:18 pm
Anyone that has ever had their e-mail hacked knows just how annoying and scary of an experience it can be. So can you imagine what would happen if your entire business network was hacked? Sadly, this...
Using SEO to Strengthen Your Brand 14 Aug 2013 | 06:18 pm
Search Engine Optimization—or SEO as all the cool kids call it—is one of those things that people either get or don’t get. There doesn’t seem to be an in between. Many small businesses that are just ...
