You need an online presence to sell homes today 23 Sep 2010 | 09:00 am

Guest Post from Rachel, The Intern Today, I was driving to work when I saw something that really caught my attention. The new development in front of the community I live in had put up a rent-to-own ...

Do you ever play “I am my customer”? 22 Apr 2010 | 07:41 am

Last week I was in a real estate office waiting to speak with a realtor friend about doing a workshop for her group on the social media programs they want to test. The owner is smart and knows the va...

4 Ways To Network For Business 9 Dec 2009 | 03:50 am

Blog along with me, the best is yet to be! My cousin, a real estate agent has been complaining non-stop that she has had only one sale in the last six months. Well, what have you tried to stimulate ...

Try networking in the mail 21 Jul 2009 | 08:49 am

I was in Bloomingdale’s today, and met this woman who looked really down in the dumps. She told me that she is a Realtor, and that she just came from her Open House in a lovely home in Hollywood. She ...

Marketing For Real Estate Professionals 19 Mar 2009 | 07:32 am

Enjoy my latest video – Direct Mail tips for Realtors. Lois Geller

This chicken may bring you good luck in Real Estate in 2009! 3 Feb 2009 | 10:21 am

In December, we sent out a painting of a chicken on the front of our holiday card. It was painted by my friend Donald, as he said that the new year means “new beginnings”, new hope and a fresh start. ...

Holiday Chicken Karma 19 Dec 2008 | 08:53 am

About a month ago, I started wondering what would make an interesting Happy Holidays card to send clients and non-client friends. We’ve come up with some pretty funny cards in previous years but this...

Lois Geller’s Real Estate Marketing Videos 1 Oct 2008 | 02:06 am

How Much Is That Doggie In The Window? 30 Sep 2008 | 07:15 am

It seems that in years past, a real estate agent could decide which homes to show me on any given trip we made together. I have read recently in an interesting book about the way you position the alte...

What do you think about a Character College for Realtors? 3 Sep 2008 | 07:53 am

A few weeks ago, I went with two of my colleagues to look at some new office space in Ft. Lauderdale. After a few hours of getting “the lay of the land” as we are new to the area…we decided to look a...