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6 ways to make your About page better 18 Dec 2012 | 06:34 pm
What’s the most important page on your web site? This may surprise you, but most of the time it’s the About page. It’s a pity then that so many businesses treat it as an afterthought. Once your site g...
Just because you’re an introvert doesn’t mean you’re no good at communication 6 Oct 2012 | 09:04 pm
We live in a world that celebrates extroverts. We love people that are the life and soul of the party, the guys that get noticed. A lot of us think, jealously, “If only I could be like them, then I’d ...
How to be creative 23 Sep 2012 | 12:18 pm
I meet a lot of people who say when I tell them what I do, “oh, I can’t write, “I’m not creative”. Here’s how. Step one. Sit down. Step two. Take a pen, keyboard, your choice of weapon Step three. Wri...
Three things you need to do to win me over 21 Sep 2012 | 03:19 am
A lot is said about trust. It’s on the tip of every marketer’s (silver) tongue. Whole books have been written about it. “Meet, like, know, trust” has been a byword for decades. It’s (and has been for ...
5 signs that your brand isn’t working 21 Aug 2012 | 10:41 pm
I remember none other than Copyblogger‘s Brian Clark say a few years ago that in terms of small businesses, “branding is for cows”. Typically Texan perhaps, but I wonder whether he’s say the same thin...
If I were you 11 Aug 2012 | 01:10 pm
But of course, you’re not me, by any stretch of the imagination. The most important thing small businesses forget. You are not your customer. Empathy is not a mathematical calculation made from a user...
The Psychology of Colour 26 Jun 2012 | 09:48 pm
I found this on Pinterest recently. It’s a really good, concise breakdown of how we react to different colours. Courtesy of NowSourcing, Inc. Thanks to them for creating it.
What we do matters 7 Jun 2012 | 11:28 pm
I deliberately waited a few days (well, quite a few days) before writing this. To let the dust settle as it were. I’ve just returned from the LikeMinds conference in Exeter. Ideas conferences, as it n...
You talking to me? Or yourself? 19 May 2012 | 08:16 pm
We all know that there’s one heck of a lot of content out there. Blogs, Twitter, Facebook and coming soon to a screen near you, Google Plus or whatever it’s going to be called in future. How do you me...
Why most small businesses don’t work and what to do about it 17 May 2012 | 07:03 pm
I’ve been planning. I’ve been reading business books and taking advice about how to be a success. I’ve also been writing new pages for this site and refining the design. I’ve also been slaving away at...
