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Without a nose for news, your PR will stink 26 Aug 2013 | 12:30 pm
I just choked on my tea while reading an article trumpeting how easy it is for businesses to do their own PR. Apparently, according to the author, all you need is a news hook and some on-message quot...
Remarkable Group shortlisted for PR Oscars 20 Aug 2013 | 02:25 pm
Hampshire marketing and communications agency Remarkable Group is in the running for yet more accolades after it was shortlisted for four Wessex & Channel Islands CIPR PRide Awards. The top rated age...
An intern writes: Over the moon about my first piece of coverage! 19 Aug 2013 | 03:21 pm
Having had, shall we say, “very limited” experience in PR I was nervous starting here. I don’t think I actually spoke until the Wednesday, but after being bundled off to a team lunch and becoming the...
Is it right to give the last rites to the ‘rules of writing’? 12 Aug 2013 | 01:07 pm
Ten “golden rules” of writing reportedly handed down to civil servants by the education secretary, Michael Gove, have been followed by a style guide aimed at stopping Whitehall jargon. Mr Gove’s miss...
What can the Mail Online teach us about web success? 7 Aug 2013 | 04:09 pm
Mail Online is astonishingly successful. According to the Audit Bureau of Circulations, in May it averaged more than 8 million daily browsers for the first time – a monthly increase of five per cent....
What headlines mean: five ways journos catch your eye 1 Aug 2013 | 12:41 pm
How often have you been lured in by an exciting headline only to feel tricked into reading what turns out to be a feeble report? Fundamentally, headlines are meant to summarise a story. But they are ...
If the royals can do it so can you – get to grips with social media! 29 Jul 2013 | 03:20 pm
Last week was dominated by the expected media furore over the birth of a prince – but it was a birth announcement of its time, breaking first on Twitter with @ClarenceHouse tweeting the news of the ba...
Check please! Why you should watch your Twitter content like a hawk 25 Jul 2013 | 04:00 pm
The hidden perils of Twitter were revealed once again when no less a figure than the prime minister mistakenly name-checked an account parodying his cabinet colleague Iain Duncan Smith. Instead of be...
The minefield that is PR evaluation… 22 Jul 2013 | 01:03 pm
This is a real hot topic in the PR industry. It’s about trying to replace the Advertising Value Equivalent (AVE) as a measure of PR activity with a set of metrics that better shows the value of what w...
An agency can expand your team, your ideas – and your profits 16 Jul 2013 | 01:58 pm
Harry Truman once said: “It’s amazing what you can accomplish if you do not care who gets the credit.” One of the benefits of using an agency like Remarkable is tapping into the knowledge and ideas ...
