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Pharma Companies Far From Realizing Their App Market Potential 8 Aug 2013 | 04:16 pm
Rather than creating many niche apps, pharmaceutical companies would be more successful in the mobile space observing what industry leaders are doing. The mHealth app market is highly fragmented. Wit...
“Traditional healthcare players recognize that mobile apps are serious business.” – Interview with Florian Gschwandtner (Runtastic) 19 Jul 2013 | 06:16 pm
Part 2 of our interview with Florian Gschwandtner, Founder and CEO of Runtastic about lifestyle apps vs. mHealth apps, closed app models vs. open app models, sensor integration and the future of free ...
News: The Japanese mobile healthcare market offers significant reach for top performing apps 17 Jul 2013 | 02:15 am
Successful Japanese mobile health apps generated 1.79 million downloads in the Apple App Store. The iOS platform offers significantly better business opportunities for Health & Fitness apps in Japan t...
„In 2013 we already have more than 14 million downloads. That’s an average of 100,000 downloads per day.“ – Interview with Florian Gschwandtner (Runta... 8 Jul 2013 | 07:56 pm
Part 1 of our interview with Florian Gschwandtner, Founder of Runtastic, about download numbers, turnover and the future of the mobile apps market. research2guidance (Ralf-Gordon Jahns): When you ...
Cross-Platform Tools: Developers have a high willingness to use but low awareness of the available options 27 Jun 2013 | 08:42 pm
Cross-platform tools are designed to accelerate the mobile app development process and overcome OS and device fragmentation. With the help of a well-designed and appropriate cross-platform tool, devel...
By 2015 parental apps will target 14 million parents in the U.S. 20 Jun 2013 | 04:46 pm
There are 14 million parents in the U.S. with children between 0-3 years that have at least one mobile device. By 2015 parental apps will reach 100% of the target group since all 14 million parents wi...
App user base is growing 15 times faster than stationary internet user base. What are the consequences? 14 Jun 2013 | 12:37 pm
The growth rate of app users has been 251% (CAGR) over the last 5 years. It has outpaced the growth of the stationary internet users worldwide by an astonishing factor of 15. Stationary internet user ...
Cross-platform tools can save more than 30% of app development time 27 May 2013 | 09:55 pm
First preliminary results of research2guidance´s “Global Cross-Platform Tool Benchmarking Survey” indicate that cross-platform tools can significantly save app development time. With the increasing p...
NEWS Brazilian mHealth app market: Android offers successful mHealth app publishers up to 17 times higher reach than Apple 24 May 2013 | 04:54 pm
Top 10 free Android Health & Fitness apps generate almost 240.000 downloads on average in their lifetime. Successful free Android mHealth apps in both categories – Health & Fitness and Medical – reac...
NEWS: Germany’s most successful mHealth apps are exercise and diet apps 14 May 2013 | 10:01 pm
Runtastic dominates the German paid mHealth app market. The majority of successful mHealth apps in Germany help users to track their exercises and their weight loss. Android and iOS users might choos...
