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For Market Research Excellence: Stop 3 Aug 2013 | 02:11 am
Without a doubt, the worst mistakes I have ever made as a market researcher came from one bad behavior. Rushing. As market researchers, we have to have an internal “pause” button. We need to know wh...
Are Market Researchers Creating the Function Equivalent of genetically modified food? 15 Jul 2013 | 11:33 pm
Have you ever had the nagging feeling that a research project collected data that was simply not very good? That the respondents weren’t adequately engaged when supplying answers? Or that the method d...
Daniel Kahneman’s “Thinking, Fast and Slow”: Lasting Impact on Market Researchers 25 Jun 2013 | 04:19 am
Market researchers know that consumers behave in unpredictable, irrational ways. Daniel Kahneman was not the person who brought that to our attention. Still, we often struggle with how to use this und...
B2B Market Segmentation is Hard. Really Hard. And We Have A Free Video To Explain Why. 6 Jun 2013 | 02:11 am
Question: Is the process for segmenting the market for toothpaste the same as the process for segmenting the market for payroll services? At a very, very high level, the answer is yes. In both cases,...
Jeffrey Henning & Kathryn Korostoff Are Going to Camp 3 Jun 2013 | 08:01 pm
Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff...
Why “Marketing” is Hard for “Market Researchers” 23 May 2013 | 01:55 am
Numerous articles have been written, and debates engaged, about the question, “Are market researchers bad marketers?” It does strike one as odd—that a profession so driven to understand customer attit...
Getting a 16-Word Survey Wrong [a Special Guest Post by Jeffrey Henning] 1 May 2013 | 05:16 am
I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of ...
“Cheap, fast or good. Pick any two.” 16 Apr 2013 | 02:17 am
Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and s...
The 4 Killer Stats from the ESOMAR 3D Conference 5 Apr 2013 | 08:45 pm
In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
AMA or MRA Annual Market Research Events: Which to Choose? 15 Feb 2013 | 06:02 am
Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get [...]
