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Top 5 Articles of the Week – August 23, 2013 23 Aug 2013 | 09:00 pm

Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit According to this article on SearchEngineWatch, backlink audits are as integral to SEO as keyword research, on-page optimizati...

ReTargeter Named to Inc. Magazine’s 2013 500 | 5000 List of Fastest Growing Companies 22 Aug 2013 | 10:19 pm

Inc. Magazine named ReTargeter, the leader in online display advertising and retargeting, to its annual 500|5000 list of the fastest-growing private companies. Inc. Magazine named ReTargeter, the lea...

A Simple Opportunity Most Businesses Miss Out On 22 Aug 2013 | 09:44 pm

This article will discuss one simple retargeting strategy that can help your business further maximize retargeting and generate an even greater ROI– flipping the funnel upside down. Digital platforms ...

Real-Time Bidding and Programmatic Progress 20 Aug 2013 | 08:47 pm

Have real-time bidding and programmatic become a part of your everyday vocabulary? We marketers are quick to adopt the latest industry jargon and rapidly insert it into our everyday work lives (optimi...

Top 5 Articles of the Week – August 16, 2013 16 Aug 2013 | 09:58 pm

What to Ask of Big Data to Inform Your Marketing Strategy A successful marketing strategy is dependent on asking the right questions and analyzing the right data. Make sure you’re asking the right qu...

LinkedIn For Advertisers: Finding the B2B Buyer 15 Aug 2013 | 08:58 pm

As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Faceb...

Top 5 Articles of the Week – August 9, 2013 9 Aug 2013 | 10:00 pm

Five Ways to Realize Greater Value from Programmatic Advertising From premium inventory to goal setting to understanding the balance between automation and auto-pilot, this articles comprises a usefu...

Twitter’s Ad Retargeting Tool: What Advertisers Need to Know 8 Aug 2013 | 10:00 pm

Twitter has been regularly making updates to its suite of ad products, so it came as no surprise when early this July retargeting was introduced as the next tool available to Twitter advertisers. Twit...

5 No-Brainer Fixes for Your Neglected Facebook Page 6 Aug 2013 | 09:46 pm

A lot of companies are investing resources in launching Facebook pages – and for good reason: They’re a great cost-effective way to stay in touch with customers, spark loyalty and stay top of mind. Bu...

Top 5 Articles of the Week – August 2, 2013 2 Aug 2013 | 10:40 pm

Who cares about real-time data anyway? As real-time data gains traction in the world of marketing jargon, you’ll have to decide what that means for your business and how to actually analyze the data ...

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