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Why Does Marketing Exist? 23 Aug 2013 | 11:00 pm
In the midst of talking about optimizing Marketo, content marketing, social, inbound and outbound, I sometimes think we’ve lost track of what marketing is – we can’t see the forest for the trees. Thi...
What Does Revenue Marketing™ Mean to Sales? 21 Aug 2013 | 02:00 am
We hear a lot about how Revenue Marketing impacts marketing, but what does it mean to sales? I have been learning about the four stages of the Revenue Marketing Journey™, and I find myself looking ba...
Revenue Marketing™ Takes Tough Love 15 Aug 2013 | 03:01 pm
Revenue Marketing™ is sexy, but is it for you? The idea of Revenue Marketing is sexy. Many VPs or Directors of Marketing get stars in their eyes at this cutting edge strategy: “Transform marketin...
When I Really ‘Got’ Revenue Marketing™ 14 Aug 2013 | 12:31 am
My personal experience beginning the Revenue Marketing JourneyTM I really started to become a Revenue Marketer™ when I joined The Pedowitz Group a little over a year ago. But my Revenue Marketing Jou...
A Practical Guide to Starting with Marketo – Part 3 8 Aug 2013 | 03:00 pm
In Part 2 of this blog, I provided two starting points for Marketo on cleaning up your data and creating nurture campaigns. Here are two more to consider: 3) Problem: All my leads are going to sa...
Marketers, Are You Ready to Get Beaten Up? 1 Aug 2013 | 04:07 pm
Revenue Marketing is not for the meek Sales and marketing don’t get along, right? This cool (sometimes downright frigid) relationship is something that we speak about often, but we rarely talk abo...
How Does Inbound Marketing Relate to Revenue Marketing? 25 Jul 2013 | 08:08 pm
I had experiences with two clients this week that reinforced my beliefs in Revenue Marketing™; these both relate to Inbound Marketing. At one client, we discussed how the events marketing team and...
A Practical Guide to Starting with Marketo – Part 2 18 Jul 2013 | 06:45 pm
In Part 1, I talked about the big picture and how to start when you’re first learning Marketo. Very well and good, but now you need WHERE to start. What is the FIRST THING you need to do? Here ar...
4 Tips to Build Strong Team Bonds in a Virtual Environment 11 Jul 2013 | 03:00 pm
There’s been a huge amount of publicity lately about companies asking employees to stop working from home and come into the office. I understand some of the motivation behind this, but I’d like to...
Fresh from the Farm: 4 Tips to Create Engaging Newsletters 2 Jul 2013 | 03:00 pm
I subscribe to a CSA (community supported agriculture). Every week, I get a box of produce from a local farm. The fresh produce on its own is pretty exciting, but I look forward to the weekly newslett...
