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Infographic: How to measure your content marketing campaign 26 Aug 2013 | 05:25 am
If you’re thinking about launching a content marketing campaign, or are already in the midst of one, this infographic from BrandPoint can help you ensure your content makes the company money. It illus...
Is Google a plus for content marketing? | Technology | theguardian.com 26 Aug 2013 | 04:01 am
Why Google+ might (or might not) be the best place to market web content, how comments can undermine balanced presentations, and another look at Vine versus Instagram video – or could YouTube beat the...
5 Common Mistakes to Avoid on Google+ 26 Aug 2013 | 02:27 am
Google+ maybe a newer social network, but it’s a powerful one. In fact it is now the second largest social media network behind Facebook after only launching just over two years ago. So why are so man...
Massive Open Online Courses and Beyond: the Revolution to Come 25 Aug 2013 | 05:09 am
The New York Times dubbed 2012 the year of the MOOCs - massive open online courses. Suddenly the discourse of MOOCs and the future of the university hit the headlines with influential reports using th...
6 Common Enterprise Content Marketing Traps to Avoid 24 Aug 2013 | 03:00 pm
As content marketing continues to move past the early-adoption phase, we are seeing more and more enterprise marketers start to take our industry seriously. To that point, allow me to share a few of t...
LinkedIn Groups Get Makeover: This Week in Social Media 24 Aug 2013 | 03:00 pm
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
Why Does Marketing Exist? 23 Aug 2013 | 11:00 pm
In the midst of talking about optimizing Marketo, content marketing, social, inbound and outbound, I sometimes think we’ve lost track of what marketing is – we can’t see the forest for the trees.
5 Tips for a Stronger Content Marketing Strategy 23 Aug 2013 | 10:30 pm
Whether generating leads, supporting sales efforts, or improving search engine visibility, content strategy plays an increasingly important role in successful marketing programs. Following are five ti...
Google Hates Your Mobile Website (Here's How to Fix It) 23 Aug 2013 | 08:00 pm
Google has a laundry list of problems with your separate mobile website. Eek. Below are four of the biggest reasons Google hates certain mobile-optimized sites, and why they’d really rather marketers ...
Your Brand Is Tweeting Too Much 23 Aug 2013 | 06:44 pm
It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media channel here)?
