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Multi-screening Growing, but Advertisers Want More Channel Data 17 Jul 2013 | 02:35 am
Demand-side players looking to capture data from different devices to create a seamless experience for engaging consumers It wasn’t too long ago that a one-desktop household was the norm. But in just ...
Validation Toolkit Now Available to All Buyers 20 Jun 2013 | 09:15 pm
Tool enables advertisers and agencies to self-validate creative assets for technical compliance before uploading to Right Media You wouldn’t leave for work without a final check of hair, clothes, make...
Big Data Revolutionizes Advertising 7 Jun 2013 | 11:51 pm
Data-driven marketing continues to produce results and make believers out of marketers Data is increasingly shaping the world as we know it. Number-crunchers like Nate Silver and “Moneyball” master Bi...
Third-Party Data Gaining Ground 17 May 2013 | 12:02 am
Advertisers’ use of outsourced data to help target consumer segments is increasing dramatically Data is used for everything, from predicting presidential elections to figuring out Lebron James’ shooti...
Right Media Enhances Click URL Targeting 10 May 2013 | 05:35 am
Click URL Targeting enables publishers to easily manage creatives that are served on their sites Continuing with Right Media’s efforts to provide publishers with more control of the creatives that app...
Right Media Team on Display: Q&A with Shoen Yang 2 May 2013 | 02:41 am
Our Director of Professional Services provides insights into today’s most pressing advertiser challenges Editor’s Note: Shoen Yang oversees the development, sales and execution of custom advertising p...
Programmatic Gains Steam among Premium Publishers 25 Apr 2013 | 11:11 pm
Automated ad-buying picks up among some of the most noteworthy publishers in the arena Without question, the ever-widening participation of buyers and sellers in programmatic trading has bolstered the...
Big Data to the Rescue 23 Apr 2013 | 09:55 pm
While a few might grumble about RTB negatively affecting ad quality, experts disagree and point to Big Data strategies as the solution Real-time bidding and programmatic trading have been widely laude...
Ad:tech San Francisco Recap 20 Apr 2013 | 12:55 am
A look back at three busy days for Right Media and the rest of the online ad industry Scores of digital advertising professionals descended on San Francisco last week for the annual ad:tech SF confere...
Is Local Programmatic the Next Big Thing in Digital Advertising? 16 Apr 2013 | 11:20 pm
Two high-flying rockets in the digital advertising universe—local and programmatic—are getting advertisers talking Real-time bidding and programmatic trading aren’t the only rising stars in the world ...
