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7 Steps to Better Startup Value Propositions 15 Aug 2013 | 12:13 am
This post originally appeared over on the RocketScope blog but I thought you folks over here might enjoy it as well. I’ve blogged a lot over here about value propositions so you have heard this from m...
6 Ways to Speed Up a B2B Sales Process 3 Aug 2013 | 02:23 am
Most of my experience has been marketing startups that are selling to businesses. Interestingly the biggest thing that startups seem to fear about selling to businesses is the overly-long sales cycle....
A Startup Content Marketing Cheatsheet 29 Jul 2013 | 07:01 pm
Over on the RocketScope blog I posted some ideas that I put together for a session I did for a group of startups in Boston last week around mapping content to stages of the buying journey. Click here...
What is Startup Marketing? 25 Jun 2013 | 05:43 pm
Many startup founders don’t fully understand what a startup marketer does or should be doing. When I talk to founders I find they often have a very narrow definition of what startup marketing is and o...
Extreme Customer Insights: A Startup Marketing Secret Weapon 27 Mar 2013 | 02:00 pm
In my first startup marketing job I was given the task of attempting to call a couple hundred customers to try to rustle up a dozen or so customer references. That task opened my eyes to how important...
5 Things Startup Marketers Can Teach Big Companies 10 Mar 2013 | 08:08 pm
Over on the RocketScope blog, I did a post on how I thought startup marketers were doing a better job than big companies in dealing with the changes we are seeing marketing. I thought it would be fun ...
Addressing the 3 Root Causes of Bad Marketing 15 Feb 2013 | 10:54 am
I did a workshop at Communitech (where I’m currently serving as an EIR a day or two a week) on startup marketing and in particular how you would design a marketing plan and programs in a more strategi...
Startup Storytelling and Media Coverage 9 Feb 2013 | 12:00 am
Mark Suster had a great post recently on whether or not a startup should announce their funding that was really more about what are considered “newsworthy” stories for modern blogs and media outlets. ...
Introducing RocketScope 28 Jan 2013 | 11:29 pm
I was busy last year. I spent the first two thirds of it helping Huawei launch its Enterprise business globally which was interesting, challenging and eye-opening all at once. I also did a handful of ...
My New Role as EIR at Communitech 19 Jan 2013 | 12:45 am
In the past couple of years I’ve been trying to do my part to give back to the startup communities I’m part of. This blog has been part of that, I’m an active mentor for a couple of startup accelerato...
