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How to Develop Facebook Contest Strategy 27 Aug 2013 | 05:04 pm
A Facebook contest often naturally comes to marketers’ mind, which can be launched in less than an hour. But, a lack of Facebook contest strategy may lead to poor results. You may be surprised to kno...
B2B Online Success Secret Revealed 21 Aug 2013 | 05:21 pm
B2B businesses are conventionally harder to market than those selling to consumers, which especially requires strategic planning and phases of digital marketing tactics across channels. A recent repo...
Top Digital Customer Engagement Practices 20 Aug 2013 | 05:20 pm
C-level executives are stepping up their own involvement in shaping and driving digital strategies, shown in a recent McKinsey survey. Executives surveyed list digital customer engagement as top strat...
Why is Airbnb Likely to Fail in China? 10 Aug 2013 | 12:39 pm
I chanced upon this Airbnb banner ad in Google’s display network during my business trip in China last month. I clicked on this ad which led me to this landing page: After viewing the landing page, I...
What’s Coming at Facebook That Marketers Should Know 27 Mar 2012 | 03:45 pm
Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post...
What’s Coming at Facebook That Marketers Should Know 27 Mar 2012 | 08:45 am
Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post...
Why You Should Start Developing A Mobile Strategy 16 Feb 2012 | 01:57 am
As mobile is showing its increasing power and popularity to marketers, many businesses are still hesitant building a mobile websites. It’s right not to jump to building a mobile website or app without...
Why You Should Start Developing A Mobile Strategy 15 Feb 2012 | 04:57 pm
As mobile is showing its increasing power and popularity to marketers, many businesses are still hesitant building a mobile websites. It’s right not to jump to building a mobile website or app without...
The Secret Behind The Success of Pinterest.com 9 Feb 2012 | 02:27 am
Pinterest.com Traffic Trend Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total v...
The Secret Behind The Success of Pinterest.com 8 Feb 2012 | 05:27 pm
Pinterest.com Traffic Trend Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total v...
