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Image Congruence and Relationship Quality in Predicting Switching Intention: Conspicuousness of Product Use as a Moderator Variable 4 Jul 2013 | 09:59 am
The present study (a) examined the effect of image congruence on dimensions of relationship quality (satisfaction and trust) and switching intention, (b) investigated the mediating effect of relations...
A Food Safety Belief Model for Latino(A) Employees in Foodservice 4 Jul 2013 | 09:59 am
Reducing the risk and occurrence of foodborne illness is a priority for the foodservice industry. Despite the large presence of Latino(a)s in the foodservice workforce, there is little research on att...
Recommendations for the Development of a New operational classification System For The Foodservice Industry 4 Jul 2013 | 09:59 am
The foodservice industry is large and diverse, demanding an adequate system for classifying its many different types of operations. There are many different classification systems in use by industry a...
Investigating the Role of Trust and Gender in Online Tourism Shopping in South Korea 4 Jul 2013 | 09:59 am
This study identifies factors that affect trust in online tourism shopping, including transaction security, navigation functionality, and cost-effectiveness. It examines the effects of these factors o...
Examining the Role of Multidimensional Value in Convention Attendee Behavior 4 Jul 2013 | 09:59 am
This study delves into what causes convention attendees to perceive low or high multidimensional value (MDV) by examining the psychographic and demographic profiles of different tiers of MDV conventio...
An Analysis of Maintenance Demand, Manpower, and Performance of Hotel Engineering Facilities 4 Jul 2013 | 09:59 am
Research on maintenance for hotel engineering facilities is rare. Aimed at providing empirical findings for this niche area, an exploratory study was conducted based on the computerized maintenance ma...
The Influences of Verbal Smell References in Radio Advertisements 2 Apr 2013 | 10:04 am
In an industry plagued by high failure rates and exorbitant amounts spent on marketing, restaurants must find ways to increase the effectiveness of their advertising. The purpose of this study is to e...
Breaking A Communication Barrier: The Effect of Visual Aids in Food Preparation on Job Attitudes and Performance 2 Apr 2013 | 10:04 am
Given the diverse workforce of the hospitality industry, language difficulties continue to create communication barriers for both employers and immigrant workers. As a result, these barriers have nega...
The Impact of the 2008 Beijing Olympic Games on China's Destination Brand: A U.S.-Based Examination 2 Apr 2013 | 10:04 am
This study investigates the impact of the 2008 Beijing Olympic Games on China’s destination brand perception—in terms of destination image and personality—held by American leisure travelers. The resul...
Creating the Tourist Product in the Opposition Between Self-Actualization and Collective Consumption: The Case of Charter Tourism 2 Apr 2013 | 10:04 am
Being a popular way of traveling, charter tourism has received an often derogatory image. This may be related to dominating societal ideals promoting self-actualization and individual exploration. How...
