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Ad Hoc Reviewers--Journal of Macromarketing: Volume 33, Number 3, September 2013 14 Aug 2013 | 03:00 pm
In this Issue 14 Aug 2013 | 03:00 pm
Journal of Macromarketing Special Issue: Anti-Consumption Research and Society 14 Aug 2013 | 03:00 pm
In this introductory editorial we briefly discuss anti-consumption research and society, the focus of this special issue of the Journal of Macromarketing. We then introduce the four peer reviewed arti...
Anti-Consumption as the Study of Reasons against 14 Aug 2013 | 03:00 pm
Anti-consumption studies are gaining in popularity, but doubt remains as to whether they can add anything unique to consumer research and marketing that other similar topics cannot. This article attem...
Non-participation in Anti-consumption: Consumer Reluctance to Boycott 14 Aug 2013 | 03:00 pm
How society affects public welfare and businesses via boycotts has become increasingly important in a connected world. Yet, research on the topic remains scant and focuses mostly on why consumers boyc...
Carrotmob and Anti-consumption: Same Motives but Different Willingness to Make Sacrifices? 14 Aug 2013 | 03:00 pm
The carrotmob—often defined as an inverse boycott—is a new, fast-diffusing form of pro-environmental consumption focusing on societal issues. Organized by activists, consumers swarm a predefined store...
Anti-consumption Choices Performed in a Drinking Culture: Normative Struggles and Repairs 14 Aug 2013 | 03:00 pm
This article explores the normative barriers to anti-consumption practices and highlights that not-for-profit organizations have an important role to play in facilitating the rejection of consumption....
Art, Fashion, and Anti-consumption 14 Aug 2013 | 03:00 pm
Contemporary artists deal with many forms of social interaction, including consumption. In this commentary, I walk the fine line between art and fashion, distant sisters in history. Referring to fashi...
