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Ula, Ula! The new faces and sounds of multicultural marketing 13 Aug 2013 | 04:00 pm
In the past few years I’ve seen an increase in mainstream advertisements focused on multicultural markets, in particular of Hispanic consumers. From bilingual ads on primarily English networks to the ...
Time with my tribe 8 Aug 2013 | 04:00 pm
Sarah & Michael Schimmer Earlier this summer I attended the Excalibur Awards, presented by the Public Relations Society of America (PRSA) Houston Chapter. Congratulations go out to my friend Sarah Sh...
Proving you don’t want my business 10 Jul 2013 | 04:10 pm
Dear Credit Union, I got over the fact that my “pre-approved” loan application had to be done on paper. Really, even though I am too used to doing all things digitally, I printed out the form and fil...
When do you call yourself a blogger? 20 Jun 2013 | 04:00 pm
“Are you a blogger?” the Nordstrom’s attendant asked me when I gave her my email address to receive a receipt via email. I gave her a smile of delight. This was the first time I’d had anyone make the ...
Gain uses online novela to market to Hispanic consumers 19 Jun 2013 | 07:08 am
Brands using videos to engage customers online is nothing new. The creation of online mini-novelas to engage Spanish-speaking consumers is. Since study after study comes back indicating that Hispanic ...
How many domains do you own? 8 Jun 2013 | 08:39 am
“I buy domains the way other women buy shoes.” A friend of mine wrote this in a private Facebook group recently. It was a comment on a thread about… I forget. Honestly, once this comment was made, the...
Organizing your volunteers during a conference 30 May 2013 | 04:00 pm
Most conferences run on sweat equity, dedicated volunteers who donate their time and effort. They organize, stuff bags, check in attendees, help people find the correct room, and do almost anything ne...
How to keep your conference sponsors happy 22 May 2013 | 04:00 pm
It’s an undeniable truth: sponsors make your conference possible. They underwrite the key speaker, they pay for printing and meals, or they provide the cool giveaways for attendees (things that the re...
My Takeaways From Hispanicize 2013 (#hispz13) 14 May 2013 | 10:12 am
About the conference It’s been one month since the Hispanicize conference, “the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, marketing, film, music and innov...
A fond farewell to the TweetDeck I loved 7 May 2013 | 04:00 pm
I spend a lot of time online, updating social media accounts and monitoring conversations on them. As a result, I’ve become attached to the tools of the trade. I have my favorites for specific functio...
