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Why Empathy is The Key to Engagement 19 Aug 2013 | 03:13 pm
You are in the people business. Your title may say that you are in sales, advertising, public relations or marketing, but all of these disciplines rely on the professional’s ability to engage wit...
Google Targets Link Schemes: What does it mean for your next press release? 15 Aug 2013 | 07:59 pm
In case you missed it, Google announced a revision to its definition of Link Schemes, which they use to refer to “Any links intended to manipulate PageRank or a site's ranking in Google search results...
Google's Link Scheme Update: How will it affect press releases? 15 Aug 2013 | 07:07 pm
Google recently announced a revision to its definition of Link Schemes--manipulative linking practices designed to fool their search algorithm. What effect, if any, will this revised definition have o...
Podcast: Chatting with Greg Osborne about nursing, wounds and menopause 30 Jul 2013 | 02:46 pm
We recently connected with Gregory Osborne, president and group publisher at HealthCom Media. HealthCom publishes three important journals in healthcare - American Nurse Today, the official journal of...
An Energizing Bit of News 25 Jul 2013 | 05:29 pm
Recently, PRWeek featured a list of "50 game changers" in the field of public relations. As you can imagine, communicators from high-achieving companies with enviable positioning occupy the list. With...
The Common Denominator Among PR "Game Changers": Energy 25 Jul 2013 | 05:13 pm
Being part of the conversation and bringing interesting insights to the table is key to being a leader in your industry and a well-respected player in your office. We have noticed that all of todays "...
NVCA Report: Venture Capital Firms Need to Care About Brand 23 Jul 2013 | 08:38 pm
In a piece by Lindsay Riddell, the San Francisco Business Times highlights a new report out this week from the National Venture Capital Association that talks about the growing importance of marketing...
Dr. Oz Shows Us the Power of the Media 12 Jul 2013 | 07:36 pm
There is nothing more exciting to a PR professional than making a difference. It might not take a day, a week or even a year. It might take several years of overcoming naysayers and much discussion. B...
Black Hat USA 2013 and the Media: What They Want From You 10 Jul 2013 | 09:38 pm
To our readers, we hope you had a great July 4th holiday! We’re looking forward to seeing you at Black Hat later this month. To follow up on our previous post about Black Hat PR tips, here is a cheat...
Writer's Block? Here's How to Identify Corporate Blog Topics 10 Jul 2013 | 07:31 pm
So you’ve finally taken the leap and created a corporate blog. The layout and design are done. You have identified your top SEO (“search engine optimization” for any accountants who may be reading thi...
