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Learning to “Drive social” 20 Apr 2013 | 03:50 pm
I love the idea behind the latest road safety campaign, the “Drive Social“ campaign. Who is on the road with you? Who are the people that you share the road and who intrinsically trust you not to do a...
Phil Bilbrough: Which bubble are you in? 12 Mar 2013 | 02:10 pm
My theory of bubbles is year’s old. The seedling of this theorem germinated many years ago when I noticed that my clients sold to… well… sold to themselves. Their bubble dictated that they would mark...
Phil Bilbrough: A brand and its pals. 4 Nov 2012 | 02:15 pm
I had the pleasant unpleasant experience of car buying last month. I love driving and cars. But I have the family role of car maintenance, picking out rubbish from them and generally watching them deg...
Phil Bilbrough: new music 5 Jun 2012 | 07:51 pm
I love Amanda Palmer (@amandapalmer) and once, when she tweeted me a free ticket she made me feel that she loved me, mostly she just rocks me. She wouldn’t know my twitter handle from any of her 560,0...
Phil Bilbrough: Kony and the Invisible Children 26 Mar 2012 | 11:11 pm
“Yes Dorothy. You can change the world!” I dunno if the Wizard of Oz said those words, but I think that he would have. The Invisible Children people woke up one day and said lets change the world and ...
Phil Bilbrough: Try a little tryathlon 2 Mar 2012 | 10:45 pm
Try a little TRYathlon by Phil Bilbrough Weetbix is the best brand in New Zealand. Trusted healthy and for a breakfast cereal… very active. And I can’t think of a better sponsored event than the W...
Phil Bilbrough: The easiest and hardest advertising campaigns 3 Feb 2012 | 12:40 am
The easiest and hardest By Phil Bilbrough The easiest was my first. The hardest I’ve yet to do. I’m not talking about taking grief and a “hard” time getting the campaign out the door. All campaigns ...
Phil Bilbrough: When rugby comes to town 11 Oct 2011 | 10:45 pm
Loving the RWC it just keeps on delivering for me. Not so all RWC advertising related though. With some exceptions RWC advertising is dreary, dreary and just a bit dull… Telecom could have done much w...
Phil Bilbrough: a lovely truth 7 Sep 2011 | 10:16 pm
A lovely truth by Phil Bilbrough The UNITEC stories mostly work for me. The trainee photographer, the nurse and the architect all beginning their careers at UNITEC and (at least I believe) to go on...
Phil Bilbrough: OMG! Abstain 24 Aug 2011 | 09:40 pm
Abstain by Phil Bilbrough It IS fantastic. Its a campaign that just keeps on giving – how fantastic is that? A campaign that will be remembered for all time. I’ve written this blog 3 or 4 times ove...
