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By Popular Demand: Local Media Landscape Graphic 27 Aug 2013 | 12:48 am
Last week I was part of a Local Discovery webinar with YP hosted by StreetFight. One of the slides I showed at the end was a “Lumascape” like overview of the local media landscape. People have been as...
Survey: Smartphone Users Prefer Print Ads for Back to School Shopping 26 Aug 2013 | 09:32 pm
Placed recently released data on back to school shopping. They were derived from a combination of actual store visits and smartphone user survey information. In the report there were two things of gre...
The ‘Goldilocks’ Geofence: 1 – 2 Miles 25 Aug 2013 | 08:29 pm
In the most recent JiWire “Insights” report, the company found that consumers were most engaged with mobile ads shown within two miles of a business location (although not across the board). In severa...
Missed the Indoor Location Webinar? Watch It Below 23 Aug 2013 | 01:23 am
If you missed the Indoor Location webinar yesterday you can view it below or here. Jon Rosen from iInside offered a valuable overview of current indoor location technology in the market (WiFi, bluetoo...
Yodle SMB Survey Data Argue Most SMBs Happy (Don’t Want to Grow) 22 Aug 2013 | 08:00 pm
This morning Yodle released its “first annual” SMB sentiment survey. The sample consisted of 306 US small businesses, covering a range of industries. It contains many findings that echo other SMB surv...
Business Owner Resentment a Persistent Problem for Yelp 22 Aug 2013 | 07:05 pm
By almost all measures Yelp is doing very well. Yet it has a major and continuing problem: business owner resentment. Theories that Yelp manipulates reviews to reward or punish SMBs on the basis of w...
Indoor Location Webinar This Morning 21 Aug 2013 | 08:59 pm
Here’s one final “pitch” for my webinar this morning with iInside: Please join us at 10 Pacific/1 Eastern today (or on demand) for “Intro to indoor location: consumer adoption, location tech and analy...
Google Reinvents ‘Answers’ With New Video Helpouts 21 Aug 2013 | 07:49 pm
Before Yahoo Answers and other free “answer engines,” there was Google Answers. Google Answers was a paid service that matched people with questions to researchers who got paid (a relatively small amo...
Another Deal Victim: Local Auto Detailing Shop Goes Under 21 Aug 2013 | 12:56 am
I thought these stories were a thing of the past. Today I got an email from an auto-detailing company in my area, from whom I’d bought a daily deal months ago. The email said the deal put them out of ...
Everything You Wanted to Know about Indoor Location but Were Afraid to Ask 21 Aug 2013 | 12:32 am
Tomorrow at 1 Eastern/10 Pacific Jon Rosen and I will be presenting a free webinar on indoor location. It’s one of several Opus Research is doing in the lead up to the Place Conference in October. Jo...
