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Marketing: Why do we Try to Hide a Forest Among the Trees? 3 Jul 2013 | 02:35 am
Over the last couple of years, we seem to have been inundated in a swarm of new names for old things. Analog, digital, inbound, outbound, inside-out-upside-down-outboard marketing… enough... [[ This ...
There ARE no Shortcuts! 8 Sep 2012 | 03:51 am
There’s an old saying that says “You get what you pay for”. Very few people will argue the logic of it, but very few give it any consideration when selecting service providers.... [[ This is a conten...
Inbound Marketing? What Exactly IS That? 1 Sep 2012 | 06:29 am
Trying to wrap your mind around the term inbound marketing may give you a headache, so consider yourself warned. But to simplify it (a LOT), outbound marketing attempts to create a need or desire for....
What is Your Idea of Online Professionalism? 1 Sep 2012 | 01:43 am
Like child-rearing and broccoli, if you ask 50 people what they consider to be the basic tenets of online professionalism, you’re likely to get 50 different answers. But it should be safe to say that....
Responsive Web Design – HTML5+CSS3 or XHTML+RDFa? 22 May 2012 | 08:35 am
Responsive web design (RWD) is not a new concept, but it is finally receiving the attention it deserves due to the increasing number of handheld devices in use today. With the many different display.....
Usability in a Website Context 14 Mar 2012 | 06:33 am
Usability is most often defined as the quality of the user’s interaction with a system or product. In the context of this article, we will be dealing specifically with website usability.... [[ This i...
What impact is Google SSL having on your business? 10 Nov 2011 | 11:14 am
It’s only about two weeks since Google SSL was introduced as the default search engine for signed-in searchers on google.com. Already we have seen reports of a significant impact on traffic data.... ...
How to rank your business in Google Places 14 Sep 2011 | 01:21 pm
Fact: technology and particularly the Internet move at a lightning pace, with giant corporations such as Google, Microsoft and Apple setting the bar. All of this can be daunting and a little scary... ...
RDFa Rich Snippets can Boost your Business 13 Jun 2011 | 10:25 pm
You have probably seen RDFa rich snippets, without realizing it, when using your favorite search engine. You were shown a series of listings with short summaries of what each listing contains.... [[ ...
Who Should We Believe? Jill, or Google? 23 Jan 2011 | 10:06 am
A recent thread on Jill Whalen’s forum sparked some controversial comments when she posted an anecdote regarding Google’s indexing of site search pages on her site. There’s nothing earth-shaking... [...
