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TV ad targeting for promoted tweets 21 Aug 2013 | 06:24 pm
I was interested to see recently the TV ad targeting for promoted tweets beta introduced in the USA. Twitter uses some cunning video fingerprinting technology (enabled by Twitter’s purchase of Bluef....
Google +1 and Search Ranking correlation 21 Aug 2013 | 05:48 pm
An interesting study came out this week from Moz (previously SEOMoz) showing the direct correlation between Google +1s and Higher SEO Rankings (above diagram). In short it suggested that +1′s were no...
Pay Per Gaze Advertising 21 Aug 2013 | 03:45 pm
Pay Per Gaze Advertising = Mentally futuristic. According to Google patents, advertisers could soon be paying on a Pay Per Gaze (PPG) basis. Advertisers would likely pay for time spent viewing the a...
The importance of CTR to QS 21 Aug 2013 | 02:22 pm
I’m going to be succinct (it might look like a long post however have a look at the supporting data and you will find it is succinct!) with this post as it’s more for me to show others the importance ...
Homepage Takeovers 8 Aug 2013 | 12:28 am
I thought I’d put a post together on the practice of home page takeovers It’s too simple to say I’m for or against homepage takeovers as it depends on what you’re trying to achieve (brand V DR), the ...
Tools for Effective ASS 5 Aug 2013 | 08:23 pm
I’m currently investigating ASS (App Store SEO and more commonly referred to as ASO = App Store Optimisation) and am looking at search volume, competitor analysis, keyword recommendations, etc. After...
LinkedIn Sponsored Updates 1 Aug 2013 | 02:48 pm
LinkedIn just went all Facebook Sponsored Posts on us. Yesterday LinkedIn launched Sponsored Updates. The advertising development means paid Company Page status updates can now appear in members’ hom...
Our personalisation fixation and active design 15 Jul 2013 | 02:31 pm
Now I LOVE RTB (Real Time Bidding Display Advertising) however whilst this digital media tactic is great I feel Digital Marketers over rely on it for our ‘Personalisation fix’. By ‘personalisation fi...
3 things I learned from being hospitalised by a Bear 9 Jul 2013 | 12:43 am
Today I took to an adventure theme park with the wife and our 2 children. I decided to pick a fight with an 8 foot Bear in a Shoryuken-Ryu-Streetfighter-styley. I came off worse for wear. I hit the...
Take hold of the future 4 Jul 2013 | 09:37 pm
I was honored to attend a presentation by Dr Patrick Dixon earlier today; futurologist extraordinaire. I was aware of his zany delivery (I used to work with his son and have sat through 2 of his talk...
