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Authorship and It’s Effect on Google Search Click-Through Rate 11 Jun 2013 | 06:45 pm
Authorship and your use of Google+ in relation to your website has ben a hot topic on blogs and at Search Conferences over the last 6-9 months. Understanding how your authority as an author/writer ca...
Thoughts about Targeting in Social Media 4 Jun 2013 | 06:22 pm
Social Media. HUGE buzz word – but it’s just a “thing.” Things don’t move the needle when you’re working in online marketing – actions and activities do. A thing isn’t a strategy. So what do you do...
New Filter Fields in Google Analtyics 17 May 2013 | 06:25 pm
If you’re an intermediate to advanced user of Google Analytics, you’ve likely used Filters to manipulate data into something you can understand and work with. One example would be the tweak I shared ...
Don’t Get Whacked Out Poo Brain – a Webinar Recap from SEOMoz and Ian Lurie 9 May 2013 | 08:13 pm
I attend a lot of webinars. Learning, and brushing up on techniques is what keeps us good, and on the edge of what matters to clients. The first thing I noticed about this webinar was the Title. Clic...
Three Things People Really Hate About Your (poorly) Optimized Content 6 May 2013 | 11:06 pm
Optimizing content is a process by which relevant keyword phrases are included in text on a web page. WELL optimized content is a whole other animal. Anyone can write some text and cram some keywords...
Google Enhanced Campaigns and Keyword Level URLs 2 May 2013 | 11:00 pm
Since Google announced their new Enhanced Campaigns initiative which combines desktop and mobile search advertising into a single campaign, AdWords advertisers have been working to upgrade their campa...
You Don’t Have to Spend A Lot To Make More Money From Your Website 25 Apr 2013 | 07:51 pm
Sometimes very small businesses must rely on what they can do for themselves to keep their online marketing efforts fresh. There has never been any argument that small budgets sometimes prohibit smal...
If You Don’t Write Better Optimized Content Now, You’ll Hate Yourself Later 19 Apr 2013 | 11:47 pm
Sometimes, as a writer, echoes of my mother resonate through my head. “Do it right the first time” As a kid, I hated hearing that, I just wanted things done FAST, and quality? Well I didn’t really ca...
6 Tips for Building a Brand-Focused Community 12 Apr 2013 | 06:56 pm
Everyone has heard that Field of Dreams quote being tossed around the marketing world. You know the one “If you build it, they will come.” That might work for ghostly baseball players, but for websi...
Philanthropy and Online Business – Tips for Success 4 Apr 2013 | 06:25 pm
There’s that little piece of all of us that strives to be a better human being. Some act on that piece, some don’t. No judgement here, I have a lot of thoughts that I don’t act on – arguably those …...
