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Pining for Pinterest 30 Mar 2012 | 10:51 am
It’s the latest social media darling – Pinterest. In just a short time, this visual curation powerhouse is responsible for driving more traffic to websites than Twitter, Google+, LinkedIn, and YouTube...
Facebook 29 Mar 2012 | 07:48 pm
One of the biggest compliments anyone can receive is to be considered “connected.” In the old days – before 2006 – being connected to thousands of people would have been considered pretty special, som...
Active or Inactive? That Is the Question 29 Mar 2012 | 05:33 am
The term “active” is thrown around pretty loosely when it comes to individual email addresses, and its definition can often vary wildly depending on which camp you are in: ISP, ESP, or marketer. We ca...
Using Triggered Messages to Advance Effectiveness and Efficiency 27 Mar 2012 | 02:09 am
The production process of sending an email marketing message out is predictable, typically following the same process each time a mailing is put together. While this production process is the norm, fe...
5 Deadly Sins of Social Content 27 Mar 2012 | 02:08 am
Two of the hottest topics in the digital marketing space over the past year have been social media and content marketing. The funny thing is, content has been “hot” for a very long time. In particular...
Email on Mobile 24 Mar 2012 | 03:48 am
Why is it that companies with mobile sites and apps don’t optimize their email messages for mobile devices? As studies like this one show, reading email is one of the top and most frequent uses of mob...
Creating Interactive Conversations With Consumers 23 Mar 2012 | 02:28 pm
I am speaking at SES New York on how to use digital channels to drive over 51 percent engagement. My presentation is a compilation of best practices that have helped me create interactive conversation...
Are Email Programs Getting Better? 23 Mar 2012 | 12:50 am
Ryan Phelan, VP of strategic services at BlueHornet, and I continue our discussion about consumer perception on email frequency, value, relevance, and whether email programs are getting better. Simms...
How Editorial Content Can Jump-Start Your Email Marketing 22 Mar 2012 | 11:10 am
Email marketers lament “subscriber fatigue” as more and more marketers start sending email but are at a loss for what to do. The result is more mailings but less subscriber engagement. However, you c...
Measuring Social Media Success in 2012 22 Mar 2012 | 11:10 am
Let’s start this month’s column with four statements: Social media measurement is not very effective. Even though there are many ways to measure, true, concrete success metrics still remain quite elu...
