Get Your Restaurant’s Data To Go 3 Feb 2013 | 09:05 pm

A well-developed mystery shopping program remains one of the most effective and affordable methods of gathering operational data about a business. It doesn’t matter if you own one restaurant, are a fr...

Test Post 11 Jul 2012 | 02:14 am

The Ying and Yang Of Measuring Customer Service 13 Feb 2012 | 01:27 pm

In today’s dot.com, move at the speed of light world, customers have many choices when it comes to spending their money.   If you want to earn repeat business, you’ve got to be sure that customers are...

Is your brand worth $3 a day? 13 Feb 2012 | 01:23 pm

No matter what industry you operate in, your business conveys a series of spoken and unspoken promises.  These promises make up your brand identity  and  allow your customer to relate to your company ...

Get your restaurant’s data to-go 12 Dec 2011 | 07:16 pm

A well-developed mystery shopping program remains one of the most effective and affordable methods of gathering operational data about a business. It doesn’t matter if you own one restaurant, are a fr...

A Menu for Survival 12 Dec 2011 | 07:15 pm

By Joseph Rydholm I and Emily Goon In its fourth-quarter 2008 earnings report, McDonald’s reported that same-store sales increased by an impressive 5 percent in the U.S. and 7.2 percent globally. Thos...

Get your restaurant’s data to-go 12 Dec 2011 | 10:16 am

Mystery shopping for the food-service industry