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Choosing a Domain Name after the Penguin, Panda, and EMD Updates 4 Jun 2013 | 05:15 pm
This post is following on from “is brand optimisation the new SEO?” and deals with the question of how to choose the right domain name for your website after Google’s Penguin, Panda, and most importan...
Is Brand Optimisation the New SEO? 1 Jun 2013 | 11:13 pm
Until fairly recently it was enough to help with getting your site ranked well in Google if you simply had a domain name that matched the product or service that you were offering your visitors. These...
Is Googles Penguin Update all it’s cracked up to be? 29 May 2013 | 11:57 pm
Google have last week launched their new supposedly improved Penguin update to tackle web spam, but we’re asking whether the new update really all it’s cracked up to be? When Google launched the origi...
SEO Experts Site Relaunch 27 May 2013 | 05:38 pm
NEWS STORY: SEO Experts (seoexperts.org.uk) have today announced a site relaunch geared around their new approach to offering companies looking for an SEO provider the best possible deal available tod...
Case Study of Payment Processors on Conversion Rates 26 May 2013 | 12:41 am
I’ve been meaning to do this for a while, it’s a comparison between Google Wallet and Paypal as a payment processor option on a website to compare what happened to conversion rates when Google wallet ...
Let’s Get Started 25 May 2013 | 03:04 am
The first thing that you should know about search engine optimisation is that there are actually 2 different things to consider, these are your on-site optimisation, and then your off-site optimisatio...
On Site Optimisation – Meta Tags 25 May 2013 | 03:02 am
Meta tags are extremely important to search engines, they tell them what the page is (supposedly) about. Notice that I said page there, and not site. This is something important to remember, that sear...
On Site Optimisation – Headings 25 May 2013 | 03:00 am
Headings are another very important part of your on-site search engine optimisation. They start with a (the most important heading), down to (the least important), and you’re supposed to use them in o...
On Site Optimisation – Content 25 May 2013 | 02:59 am
Your content on your site is of course also vitally important, not only because this is the “meat on the bones” of the optimised title, description, and headings, but also because this is what will de...
On Site Optimisation – Outbound Links 25 May 2013 | 02:57 am
Creating outbound links, or in other words links that point visitors from your site to another site might seem counter-intuitive, after all, most people spend most of their time trying to get links fr...
