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The Geek Guide to implementing Attribution Modelling 26 Aug 2013 | 02:00 pm
Learn to “implement” attribution modelling in your organizational setup. Lot has been written about attribution modelling over the years. But talking about attribution is the easy bit. Implementing ...
6 Keys to Digital Success in Attribution Modelling 15 Aug 2013 | 05:00 am
Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed Understand Customers Purchase Journey Unde...
How to use ZMOT to increase Conversions and Sales exponentially 15 Jul 2013 | 01:00 pm
Zero moment of truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchas...
The Geek Guide to Understanding Funnels in Google Analytics 24 Jun 2013 | 02:00 pm
In order to make your business a success, you should be spending more time and resources in converting existing traffic than acquiring new traffic. When you work with the mindset of increasing sale...
Google Analytics Tutorial – Understanding Traffic Acquisition 10 Jun 2013 | 02:00 pm
Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are...
6 Simple steps to Create and Analyze a Marketing Strategy 3 Jun 2013 | 02:00 pm
I use 5W1H to create and analyze a marketing strategy, social media strategy, link building strategy or just any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English langua...
Measuring & Improving Quality of SEO Traffic through Google Analytics 29 May 2013 | 02:00 pm
You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analy...
Making Good Marketing Decisions based on Faulty Google Analytics data 14 May 2013 | 11:00 am
Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two times GAIQ certified for this very reason. But at the same time I don’t want to keep you in the dark. Google Analytics...
Optimizing Contents for Sales and Conversions through Profit Index 6 May 2013 | 11:00 am
One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable Content A pr...
Advanced Twitter Analysis in Google Analytics 23 Apr 2013 | 11:00 am
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the t...
