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Nine types of blog entries to help generate good topic ideas 23 Aug 2013 | 06:02 pm
Marketers have been telling attorneys to blog for years, since it became obvious that content would rule the online marketing world. Scheduled blogging makes your website relevant to visitors, gives p...
Branding is more than a buzzword, it could influence your search ranking 21 Aug 2013 | 08:11 pm
Google has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google’s qu...
The Health Of Your Law Firm Brand – PODCAST 20 Aug 2013 | 11:00 am
Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why. Google+
Four Ways Gmail Inbox Tabs Could Be a Positive Development for Email Marketing 14 Aug 2013 | 09:55 pm
Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several mont...
Want to rank high in Bing Local? Try SPAM 12 Aug 2013 | 08:15 pm
We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results. While Yahoo! and Bing are bot...
Changes to Search Algorithms are Constant. Don’t Panic. 8 Aug 2013 | 04:01 am
Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about the...
Less Is More When It Comes To Law Firm Website Design – Podcast 6 Aug 2013 | 11:00 am
Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why. Google+
Associating your law firms name with a good crowd 5 Aug 2013 | 09:20 pm
The July issue of Bigger Law Firm magazine features a column by Ryan Conley, Into The Future of SEO. In it, Conley made a case for citations becoming as important as inbound links. Your law firm shou...
How to Write Content that Captures Your Readers' Attention, Part 3: Compelling Copy 2 Aug 2013 | 07:18 pm
This is part 3 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles. Part 2 focused o...
Does Active Blogging Pay off for Law Firms? 29 Jul 2013 | 08:20 pm
We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three nat...
