Content Marketing Show 2012: My Takeaways 7 Dec 2012 | 07:34 pm

I was fortunate enough to get a ticket to the first ever Content Marketing Show a couple of weeks back, and thought I would summarise my key takeaways. I'll write a blog post to accompany this, but in...

BT Customer Service… My Appalling Experience! 14 Nov 2012 | 10:10 pm

Having just hit another stumbling block at the hands of the BT Customer Service team in my quest to obtain internet access (something that is essential for me to do my job), I have now decided to writ...

Underhand Tactics Used in the Ultimate SEO Challenge 11 Jul 2012 | 08:09 pm

On Thursday 21st June ’12, my colleague Liam ‘Lewy’ Shepherd decided to gather the various quotes he had logged over the previous months relating to his choice of office music and create a page on his...

Google Announces Penguin Update To ‘Reward High-Quality Sites’ 25 Apr 2012 | 11:26 am

In the last couple of hours, Google have announced (in a post published on both their Inside Search and Webmaster Central blogs) yet another update to their algorithm ‘targeted at webspam’ which will ...

How To Implement Google Authorship Markup (rel=”author”) on WordPress 25 Apr 2012 | 12:46 am

It seems to be the hot topic at the moment, but I did initially find it quite difficult to sift through all the long, in-depth instructional “How To” articles to find a simple step-by-step guide to im...

Using Title Tags to Capture Longtail Keyword Variations 15 Apr 2012 | 11:10 am

The vast majority of SEO's will be more than aware of the importance of including keywords in title tags... what I regularly notice however is that many sites fail to accomodate for longtail keywords ...

Long Term vs Short Term SEO Strategies: A Practical Evaluation 11 Apr 2012 | 09:48 am

You may read the title of this post and think “OK, so this is going to be another post about why you’re a fool to practice anything other than whiter than white hat SEO, and that if you do go grey (or...

Why Google’s Venice Update Needs Some Serious Tweaking! 6 Apr 2012 | 04:40 am

In February Google announced an amendment to their algorithm which would shoehorn in local results along with those that would normally rank for some generic search terms - whilst this could theoretic...

Google’s Latest PageRank Update: Some Conclusions Drawn 10 Feb 2012 | 01:47 pm

A few days ago (on the 6th Feb 2012), Google released their first PageRank Toolbar update of the year… almost exactly 3 months to the day after the last one. So, whatever your stance on the relevance ...

Ideas Centre Group 8 Jan 2012 | 12:49 am