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The Apple community has some loose screws 15 Aug 2012 | 04:51 am

When it comes to communities, few are stronger and more tight knit than the loyal fans of Apple. Apple’s fans are always in the know with the latest product rumours, often even before the company is r...

How Not to Engage on a Facebook Page 31 Jul 2012 | 09:00 pm

Chick-fil-A, a US fast food chain, has found itself in the middle of sticky social media situation after a not so great week of PR. After already taking a beating by most of the media after their chai...

Three Things Thursday 26 Jul 2012 | 09:00 pm

This week’s three things are all about making the internet a little more real. Check out how the London Eye is going to use social media sentiments to put on a show, how YouTube is trying to curb nast...

Xbox dominates Facebook 24 Jul 2012 | 09:00 pm

When it comes to brands using social media to engage with fans, there are few that do it better than Xbox. Xbox has truly captured what it means to create an online community through its integration o...

Three Things Thursday 19 Jul 2012 | 09:00 pm

This week’s Three Things Thursday brings together a mix of the Olympics, Justin Bieber and Pitbull, as well as a new motto that’s made its way into the dictionary. 1. Nike attempts to #riseabove trad...

What digital marketers need to know about identity 19 Jul 2012 | 01:53 am

I was recently presenting insights from a qualitative research project to a client of ours in Toronto. Our research piece uncovered the digital behaviour and habits of an audience our client was large...

Twitter gets a little more searchable! 17 Jul 2012 | 09:00 pm

Twitter rolled out a whole new search at the beginning of July. While all the changes are slow to appear across the entire twittersphere, when they’re fully rolled out, the following will now be possi...

Interpreter wins big at the SAP Startup forum 14 Jul 2012 | 02:09 am

Sequentia Environics’ content marketing performance software Interpreter won big at SAP’s Startup Forum in Waterloo on July 11th. The award was presented at the forum, which is comprised of the very ...

Three Things Thursday 12 Jul 2012 | 09:00 pm

This week on Three Things Thursday we do a follow up to our Olympics blog post, explain the One Direction phenomena and prove that Sesame Street isn’t just for preschoolers anymore. Check it all out a...

The Digitizing of the London Olympics 10 Jul 2012 | 10:44 pm

The digital world during the Beijing summer Olympic Games of 2008 looked very different than today. In the past four years, the number of social media users have grown exponentially and changed the wa...

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