Sethgodin - sethgodin.com - Seth Godin's Blog on marketing, tribes and respect
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Part of a community... 27 Aug 2013 | 02:13 pm
or apart from a community? We can choose to "give back," or we can choose to give. Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM ma...
Q&A: The Dip and knowing when to quit 26 Aug 2013 | 11:06 pm
Our series continues with the book that led to the most questions so far: The Dip. I veered even further off the marketing path with this book, my shortest and one of my most popular books--a book th...
Great design = getting people to do what you want 26 Aug 2013 | 02:00 pm
A copout: "Create a place or a site or a tool that helps the user do whatever the user wants to do." I think that's just one small subset of what design is. There are only a few situations where what...
"When I grow up..." 25 Aug 2013 | 02:53 pm
No kid sets out to make Doritos commercials. No one grows up saying, "I want to go into marketing." More than ever, though, folks grow up saying, "I want to change the world." More than ever, that me...
Misunderstanding quality 24 Aug 2013 | 02:25 pm
Kodak, of course, ruled their world. They were as close to a monopoly as they could get for generations. Along the way, though, the company made the mistake of misdefining quality. They thought that ...
No decisions, no responsibility 24 Aug 2013 | 04:48 am
We presume. Human beings take shortcuts and believe in stereotypes. Sometimes we misjudge someone as dumb, who isn't, or unsuccessful, who is far from it. Too often, we make grave errors, disrespect ...
Getting smart about the time tax 23 Aug 2013 | 02:30 pm
If you want to go to Shakespeare in the Park in New York, you need to really want to go. That's because it's free. Well, mostly free. They use a time-honored tradition to be sure that the tickets are...
120 seconds (shipping vs. rushing) 22 Aug 2013 | 02:41 pm
If you have a ten-mile commute to work, the difference between pushing yourself to drive 40 miles an hour and driving safely at 35 works out to about two minutes. In the first scenario, you're running...
All good ideas are terrible 21 Aug 2013 | 02:14 pm
Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
Now it's ruined 20 Aug 2013 | 02:28 pm
Photography is a cheat, the death of painting Photoshop is a hack, the death of photography Instagram filters are crap, the death of Photoshop Typing is mechanical, the deathknell for organic handw...
