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WHY MARKET TO WOMEN: Sheconomy® Speaks at the 2013 Mediarun Festival in Gdańsk, Poland 25 Jul 2013 | 08:24 am
I have never been to Poland, but I fell in love with the coastal city of Gdańsk when I had the honor to speak at the 2013 Mediarun Festival. Touted as the leading marketing event in Central Europe, ot...
Which Social Platforms are Marketers Using and Which Ones Are They Increasing? 25 Jun 2013 | 09:07 am
The Infographic below from TopWebDesignSchools.org highlights just a few of the findings in Social Examiner’s 2013 Social Media Marketing Industry Report showing how marketers both use and feel about ...
MEDIARUN FESTIVAL 2013: The Leading Business and Marketing Event in Central Europe 9 Jun 2013 | 12:19 pm
I am honored, humbled and excited to be speaking at the Mediarun Festival in Gdansk, Poland next week on “Why and How to Market to Women.” Touted as the leading business and marketing event in Central...
Could Toys That Ignore Gender Stereotypes At An Early Age Change Society as a Whole? 3 May 2013 | 11:12 pm
That’s a question that Nanda Sibol, Director of Brand Strategy in the San Francisco office of Anthem Worldwide poses in the article below titled, Pink or Blue Branding: Changing Gender Norms. The thre...
Do Women Talk Themselves Out of a Job? 28 Apr 2012 | 04:03 am
I talk a great deal about how few women there are in certain professional roles and how this affects marketing. For instance only 3% of creative directors at US ad agencies are women, resulting in adv...
Fewer Women in Tech Impacts Marketing to Women 6 Apr 2012 | 06:20 pm
As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders ...
When Marketing to Women, Citibank® Climbs to the Top 24 Mar 2012 | 01:58 am
I love this rock climbing Citibank commercial! But every time I watched it, I kept wondering: Is it REAL?, and WHO in the world is singing that song? So, I finally looked it up. Yes, it is real. I...
Guys, When Marketing to the Female, Don’t Dumb it Down for Women, Man Up For Men 21 Mar 2012 | 04:13 am
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenti...
Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There? 15 Mar 2012 | 08:21 pm
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm...
Guys, Knowing That Women Are Your Market Is Only Half The Battle. Now, The Race Is On To Figure Out How To Connect With Her Effectively. 14 Mar 2012 | 07:42 am
Video excerpt: Holland+Holland partnered with Porsche® to discuss marketing to women Female car buyers are making up a larger customer base for some of the top domestic auto brands, but none approach...
