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WARNING: Headlines can Kill You 26 Aug 2013 | 05:04 pm
Headlines and post titles will make you or break you. You can write killer content, but end up getting no eyes on it. Why? Because readers have to quickly filter through mountains of posts, clicking o...
Limited Marketing Budget? Then Hire Us! 22 Aug 2013 | 05:33 pm
I think a lot of people have this exactly backwards. They reason, “Man, if I only had a fatter marketing budget, THEN I would go out and hire an agency to push our Brand!” I feel bad that so few seem ...
3 DIY Marketing Tips 19 Aug 2013 | 05:05 pm
Let’s start with a confession: I work for a marketing agency, and honestly, we’d love to help you! But with that out of the way, there are a number of things you can do by yourself to give your busine...
How to Add Your Business Page to your Facebook Profile 17 Aug 2013 | 08:06 am
A great way to promote your Facebook Business page is to add it as your place of employment on your personal Facebook profile. This means that people that view your Facebook page can click your place ...
Noise or Message? The Core of Content Marketing 16 Aug 2013 | 04:51 pm
Here’s the problem: you need your Brand to get noticed, but you’re competing against an avalanche of content pieces that are ALSO trying to get noticed. Here’s the solution: create a compelling story ...
3 Signs You’re Writing for Search Engines 12 Aug 2013 | 07:23 pm
We better clear up one thing immediately: you do NOT want to be writing for search engines. That was a great idea back in 2004 through 2009 (you may have squeezed a little juice out of it all the way ...
Content King, Social Queen, SEO Knight 5 Aug 2013 | 07:40 pm
Is Content really king? But what happens if nobody hears about your content? Is Social Media actually the king? But when Social points people to your site, what do they find there? Anything worth stay...
Branding 101 – Don’t talk about yourself! 1 Aug 2013 | 04:42 pm
Have you ever heard, “Don’t talk about yourself; it’s not polite.”? Well in marketing, we often believe that it’s our JOB to talk about ourselves, because if we don’t, who will? Conventional wisdom us...
Why You Should Stop Optimizing Your Press Releases 31 Jul 2013 | 10:04 am
Online press releases are written statements sent via online news channels for the purpose of announcing something newsworthy. Newsworthy events include: grand openings, new hires, client acquisitions...
Business Blogging is a Waste of Time: 3 Reasons 29 Jul 2013 | 07:31 pm
Building a high-quality and popular “industry news” page or business blog for your company is hard work. You have to create at least 2 original pieces each week, and those pieces (whether video, slide...
