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Retailers’ top online merchandising priorities for 2013 27 Aug 2013 | 06:00 pm
Those of us fortunate enough to attend the Shop.org Merchandising Workshop got a good dose of what’s hot in online merchandising: imagery, redesign, responsive design, and more. As the recent “State o...
Talking with…mobile retailing expert and Eight by Eight CEO Amy Africa 22 Aug 2013 | 06:30 pm
Albert Einstein said that anyone who has never made a mistake has never tried anything new. Not a problem for Amy Africa, CEO of Eight by Eight and a featured speaker at our upcoming Mobile Boot Camp ...
Back-to-school update: Half have completed online shopping 20 Aug 2013 | 07:45 pm
Two weeks before Labor Day is a great time for NRF and Shop.org’s annual back-to-school update. Prosper Insights & Analytics surveyed families in early August to find out how far along they were in pr...
Five ways online retailers are preparing for Holiday 2013 8 Aug 2013 | 06:00 pm
Shop.org recently asked retailers how early they start planning their online holiday season. Half of the respondents said they’ve been preparing for the holidays since April or May. This is one takeaw...
How Patagonia.com reflects the company’s ‘uncommon culture’ 5 Aug 2013 | 06:00 pm
For merchandisers and marketers, data, numbers, metrics and, ultimately, revenue is what drives everything. The variables you can test are endless, and it’s easy to get lost and focus only on numbers....
It’s a mobile search world 30 Jul 2013 | 05:45 pm
Mobile site design, mobile apps, mobile payments. Retailers and brands have a lot to optimize for the vast and growing number of mobile users. But one topic that may not get enough attention in the mo...
Shop.org Think Tank: Retailers must rise to the smartphone challenge 23 Jul 2013 | 05:30 pm
As more consumers switch from standard cell phones to smartphones and also adopt a multitude of tablet devices, retailers no longer need to be convinced that it’s worthwhile to invest time and resourc...
What’s important to online back-to-college shoppers in 2013? 19 Jul 2013 | 06:00 pm
As retailers know, back-to-college shopping is already well underway. Upcoming freshmen started talking weeks ago via social media about classes, supplies and gear, housing and more, but this is the p...
At the National Geographic Store, careful testing has made a big impact 18 Jul 2013 | 08:25 pm
No matter how much you have worked to optimize your website, your work is never done. Why? Because seasons change. Campaigns change. Products change. That was the lesson from National Geographic Store...
Targeting the online back-to-school shopper 18 Jul 2013 | 02:00 pm
It may only be the middle of July, but back-to-school shopping is on retailers’ minds. Parents with children in grades K-12 are expected to spend $26.7 billion this year, but that’s down from 2012 as ...
