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Amplifying Scarce Data Signals with Unstructured Data 8 Aug 2013 | 06:42 pm
The promise of Big Data for display advertisers is compelling. The more insights you have, whether they are from your own first-party data or from third-party data, the more likely you’ll be able to o...
Data-driven Marketing in a Programmatic World 7 Aug 2013 | 07:18 pm
Teradata recently published a global Data-driven Marketing Survey, showing marketers an overview of the current state of data driven marketing, the challenges of it, the right technology to make it wo...
Back-to-School Then & Now: From Saddle Shoes to Dorm Chandeliers 1 Aug 2013 | 08:46 pm
Butterflies in your stomach, checking and re-checking yourself in the mirror, the feel of new clothes on your skin and an unshakeable go-get-‘em attitude. Yep, it’s the first day of school. We all kno...
Back-to-School: What Are Shoppers Looking for Online? 25 Jul 2013 | 08:02 pm
We recently wrote about taking advantage of online back-to-school shoppers. As a follow up we thought it might help to share back-to-school keyword list creation tips to get the most out of your searc...
Navigating Icebergs: How Elemental Data Charts a Better Course for Display Advertising 24 Jul 2013 | 07:33 pm
Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined piece of floating ice that can easily be navigated aro...
Reaching Millennials & Boomers with Retargeting 17 Jul 2013 | 09:21 pm
There has been much debate lately about reaching Baby Boomers and Millennials online, but little in regard to retargeting and how you can reach either or, in the event you’re ambitious as we bet you a...
Back to School & the Impact of Online Shopping 11 Jul 2013 | 08:35 pm
It seems like the 4th of July was just here (and it was), but back-to-school season is upon us and that means millions of shoppers online looking for retailer’s products for the back-to-school surge....
Welcome Our Newest Client Services Team Members 9 Jul 2013 | 07:44 pm
We’re back at it – we’ve added two new members to our client services team on the networks team. Both new hires are new to the retargeting space but have much experience in digital advertising. Read ...
Retargeting: Precisely as Planned 1 Jul 2013 | 08:18 pm
When we talk about retargeting, we tend to focus on concepts like customization, relevancy and personalization. It’s only natural to surmise that to truly reach the right customers, you need to be as ...
Simpli.fi Introduces Radius Targeting Tool 26 Jun 2013 | 01:17 am
Introducing Radius Targeting within the Simpli.fi platform for increased precision in targeting for advertiser’s display campaigns. Read on to see how it’s used. Manage cities by radius using the “ma...
