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SimpliTrends: Location Based Airline Marketing Campaigns Reveal the Importance of “Going to the Customer” 26 Aug 2013 | 09:22 pm
Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Read previous articles in the series here. Brands want...
SimpliFlying leads first European Airports in Social Media Conference, hosted by Warsaw Chopin International Airport 23 Aug 2013 | 02:56 pm
SimpliFlying and Warsaw Chopin Airport and are pleased to announce the first Airports in Social Media conference to be held in Europe. In view of the growing importance of social media platforms as t...
4th Annual SimpliFlying Awards for Excellence in Social Media – Nominations now OPEN for Airlines, Airport, Travel Brands and Suppliers 20 Aug 2013 | 01:05 pm
SimpliFlying Awards are Back for the 4th Year! It’s that time of the year again! To recognise and showcase the most innovative airlines, airports and travel brands, the SimpliFlying Awards for Excell...
Airline Marketing SimpliRecap: How to Increase onboard Ancillary Revenues, Air New Zealand’s Romance Class, Top 10 Airlines on Instagram & more! 16 Aug 2013 | 11:58 pm
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that o...
JetBlue’s TrueBlue Badges Reveal the Increasing Relevance of Airline Social Loyalty Programs 16 Aug 2013 | 01:33 am
A Festering Problem Loyalty programs are a key element of airlines’ marketing strategies, especially for the promotion of their premium services. However, they have inherent “imperfections” that both...
Introducing two new members of the SimpliTeam – Jenn Seeley and Ravi Chauhan 14 Aug 2013 | 09:52 pm
In the last four years, one of the key lessons I’ve learnt in entrepreneurship is never to let go of a good potential team member, when you spot one. As we continue to grow and expand, having helped o...
[Presentation] Top 10 Airlines on Instagram: Visual Engagement finds a foothold in the world of Airline Marketing 13 Aug 2013 | 12:39 am
A few weeks ago, we published a two-part Special Report on How Airlines are using Instagram. To gain a complete picture of the way airlines are using this new and exciting platform, we performed exten...
Nairobi Jomo Kenyatta International Airport Fire: Crises Management 2.0 Case Study and Analysis #JKIA #JKIAfire 9 Aug 2013 | 04:15 pm
In early August 2013, a major fire broke out at one of Africa’s most important international airports Nairobi’s Jomo Kenyatta, causing the closure of the airport and severe damage to the terminal. Du...
The August 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Singapore Airlines, British Airways, JetBlue, Finnair... 7 Aug 2013 | 01:42 am
Airline Marketing is evolving rapidly, along with the needs of ever more Connected Travellers who are demanding dynamic, real-time conversations and updates from brands they love and follow. As such, ...
SimpliTrends: Virtual Shopping emerges as one of the most exciting innovations in Airport Marketing 5 Aug 2013 | 11:03 pm
Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Read previous articles in the series here. Today’s tra...
