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Constantly Contacted: Utilizing Automated Lead Response Programs to Keep in Touch with Phone leads 21 Aug 2013 | 12:33 am
Capturing a prospect’s attention and attracting them into your marketing funnel is as we all know the crucial first step in any advertising endeavor – after all, it is our specialty here at Site Traff...
Certified Awesome: My Path to Becoming an Infusionsoft Certified Consultant 19 Jun 2013 | 11:17 pm
Normal 0 false false false EN-US X-NONE X-NONE Five years out of college and I figured that my test-taking days were long behind me. To be perfectly honest, I figured I would not have much to ...
The Importance of Targeting Search Intent in PPC Advertising 12 Apr 2013 | 12:21 am
At the core of any pay-per-click advertising campaign is a list of keywords. Ultimately the goal of any advertiser is to select a group of keywords that directly connects the website, product or servi...
How we got here… 7 Mar 2013 | 11:27 am
In the spirit of celebrating where we came from and where we are now, I thought it would be fun to look back on our origins and the path that led us here after recently eclipsing 3 years of being in b...
LinkedIn Ads – The times they are a changin 1 Feb 2013 | 12:01 am
**This is the first of a 4 part series on The State of Online Advertising in 2014- In this first installment, we’re taking on recent changes on Linkedin, and how they are now a real player in the Onli...
Tracking PPC Leads When Your Call-to-Action is “Call Now” 28 Dec 2012 | 11:26 pm
While online marketing is often focused on generating web form opt-ins and delivering email drip sequences, there’s also a huge opportunity for “old school” phone leads. The biggest issue we see with ...
Display Ad Battle Royale: Google Versus Facebook 27 Dec 2012 | 12:53 am
With over a billion search queries entered every day from people in 181 countries around the globe, one would think that Google Advertising would have an edge even over the power house that is Faceboo...
Beyond the (Facebook) Wall: Utilizing Social Media Sites to Boost Your Campaign 26 Oct 2012 | 03:19 am
In an age where face-to-face communication has been surpassed by a screen we tweet, post, check-in, “like”, update and subscribe on a daily basis to stay connected. Social media handles such as Facebo...
Google AdWords Editor: Making AdWords Bulk Editing Possible Since 2006 19 Oct 2012 | 11:38 pm
Google AdWords Editor is a quick and easy way to manage your advertising campaigns offline. Composed of tabs, folders and drop down menus, all information from your online interface is stored and avai...
Microsoft adCenter rebranded as Bing Ads 11 Sep 2012 | 03:23 am
As of September 10, 2012, Microsoft adCenter has been rebranded as Bing Ads. Since its launch in 2006, Microsoft adCenter has always played second fiddle to Google AdWords, even when partnered with Ya...
