Sixteenventures - sixteenventures.com - SaaS Growth Strategies
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SaaS Sales Funnel: Stop Optimizing for the Wrong Customers 9 Aug 2013 | 01:59 am
“OMG… That’s not who’s signing up for my app!” exclaimed the owner of a SaaS company after we discovered who his ideal customers are and that he’s been optimizing his Sales Funnel for the wrong custom...
SaaS Freemium Customer Acquisition Costs 26 Jul 2013 | 06:16 am
I got an email the other day asking about Freemium Customer Acquisition Costs (CAC) and whether or not to include the cost of supporting and marketing to free users in the cost of acquiring paying cus...
No More Email from Your SaaS App? Introducing GMail Tabbed Inbox and Categories 24 Jul 2013 | 10:10 am
Attention SaaS Providers: If you use email in any way to communicate with your users, customers, and prospects, you should care about GMail’s recent additions: Tabbed Inbox and Categories. As a SaaS ...
SaaS Marketing: Are you Lazy or Deliberate? 21 Jul 2013 | 12:54 pm
When it comes to SaaS marketing, we know that Random Effort Yields Random Results… but it gets worse. The problem I see too often – and the catalyst for this epic post – isn’t Random Marketing, but w...
SaaS Churn: Measure Revenue or Customer Retention? 15 Jul 2013 | 11:41 am
Okay, this is it… finally, my definitive answer on measuring SaaS churn! I’ve heard it all before… things like “Lincoln, you talk about churn a lot, but you don’t ever say anything!” First, that’s j...
SaaS Marketing: Random Effort Yields Random Results 3 Jul 2013 | 10:49 am
Never is it more clear that random effort yields random results than when you look at the “marketing” of far too many SaaS companies…. maybe even yours. Take a look at a SaaS company that’s stagnatin...
SaaS Growth Hacking: An Interview with Lincoln Murphy 1 Jul 2013 | 11:44 pm
After I published “Rise of the Growth Copyists” where I said that really successful SaaS growth hacking is creative and that most just copy others, the guys over at GrowthHacker.tv reached out to me a...
Engagement is the key to lowering SaaS Churn 23 Jun 2013 | 01:48 am
If you’re dealing with a high SaaS churn rate, a lack of customer engagement could be the reason. Customer retention – or conversely customer churn – is a common struggle for expansion-stage SaaS co...
SaaS Marketing Plan: Rise of the Growth Copyists? 18 May 2013 | 02:00 am
Let’s be clear… when it comes to your SaaS marketing plan, finding inspiration in the work of others is very different from copying them outright. The American playwright Wilson Mizner famously said: ...
SaaS Free Trial: Require a Credit Card to begin? 25 Apr 2013 | 11:07 pm
So, should you require a Credit Card to get started in your SaaS Free Trial? TL:DR – By asking for a Credit Card up front, you will get fewer prospects into your Free Trial with no guarantee of conver...
