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Is Black Friday Really Good For Business? 18 Dec 2012 | 02:37 pm
Well, another Black Friday has come and gone to cheers within the media. Maybe you yourself picked up a bargain on electronic goods, music or perhaps a fancy shirt. But are Black Friday sales events r...
AAMI’s New App 5 Dec 2012 | 08:29 am
When I mention AAMI car insurance, the first thing you’d probably think of is Rhonda and Ketut. They’re the stars of a popular AAMI ad campaign that has been running for over a year now. Now whether o...
We No Longer Feel Better On Swisse? 20 Oct 2012 | 09:49 am
After a huge blitz earlier in the year, Advertisements by Vitamin company Swisse seem to have largely dropped off our screen. I’ve previously discussed multivitamin endorsements before. This article i...
Why You Shouldn’t Buy Fake Reviews 30 Sep 2012 | 12:47 pm
No. No. Naw. No. Don’t buy fake reviews for your business. You’re playing in dangerous waters. Yes, reviews are huge endorsements of your products and can help sway people to purchase your products th...
Here’s A Very Bad Magazine Ad. Grrr… 19 Aug 2012 | 03:25 pm
I often see bad ads. Usually I just skim over them or shake my head wondering whether the client knows they are wasting money. But occasionally - very occassionally – I come across an ad that is so ba...
The Stupidest Online Decision I’ve Seen 8 Aug 2012 | 07:55 am
I’ve seen some stupid decisions. And I’m not talking those online text formatting mistakes I see every day. I mean, something big. There’s one recent decision I witnessed that one made me physically s...
Guaranteed Google Ranking Claims Are BS 6 Jul 2012 | 02:15 pm
Let’s put it simply – no one can guarantee you a top Google ranking. Because… they can’t control how Google ranks websites. Anyone that says they can guarantee a Google website ranking is either: Talk...
Do Multivitamins Work? Endorse It 4 Jun 2012 | 06:40 pm
Credibility and trust. It takes a lifetime to build and an instant to shatter. You need to understand that your credibility is one of your strongest assets in business. People will back you if you’re ...
Ads I Love: Tom Waterhouse Review 6 May 2012 | 09:19 pm
Have you seen the Tom Waterhouse ad? Just like the Nikon ad, there’s an X factor about it that appeals to me. Let’s take a closer look… First of all, I must say that I am against betting agencies bein...
Domainregister.com.au & Domainnamegroup.com.au Scam? 19 Apr 2012 | 10:34 pm
Have you got a letter in the mail from domainregister.com.au or perhaps domainnamegroup.com.au? If you have you’re probably wondering what it’s all about? Well to put it simply they are trying to sell...
