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How to run successful transactional social media campaigns 27 Aug 2013 | 01:35 pm
10 steps for managing social media marketing leading to sales transactions How social media interactions can lead to sale has been the focus of many a discussion in recent years as social media has g...
Online customer acquisition techniques 26 Aug 2013 | 02:00 pm
4 Steps to creating a plan for online customer acquisition Having a digital marketing strategy for your organisation is essential to ensure your marketing activities are supporting specific marketing...
The latest UK marketing legislation 23 Aug 2013 | 11:00 am
IABs Digital Advertising Policy Guide simplifies 100 pieces of UK marketing legislation Value/Importance of new advice: ★★★★ (for UK readers) Recommended link: IAB Digital Advertising Policy Guide ...
Emotional content to earn more attention 22 Aug 2013 | 10:44 pm
If our audiences have less attention than a goldfish, it’s important to push the right “hot buttons” Did you know that the average attention span for a new idea, we page or piece of content is now on...
New LinkedIn Pages for Higher Education sector 22 Aug 2013 | 09:00 pm
LinkedIn launches University Pages to help career-minded students find the right college LinkedIn, the network that aims to link professionals with potential employers just launched its University Pa...
A calculator for retailers to review the potential for multichannel mobile sales 22 Aug 2013 | 02:00 pm
Measuring mobile activity with Google’s mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the ...
Integrating Social Media into Event Marketing [Infographic] 21 Aug 2013 | 02:00 pm
Ideas for using Social Media to support marketing events Eventility have created an infographic which we thought could be useful to B2B marketers who plan events (or consumer events) now that social ...
Budget Estimating and Time Management platforms for marketing agencies 21 Aug 2013 | 01:24 pm
Recommendations on time management platforms for marketing agencies or in-house marketing teams In another post I reviewed alternative agency costing models and suggested how simple budgets and quote...
Marketing agency costing and budgeting models 21 Aug 2013 | 12:06 pm
5 Options for charging fees and paying for agency resource There are a wide range of agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fe...
How to Successfully use the Agile process in creative projects 20 Aug 2013 | 03:50 pm
Using the Agile process to achieve results faster and reduce development time While the concept of Agile (Yes, with a capital ‘A’), may have started out as a software development technique, the conce...
