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Answering the $980 Million Question: Infographic 23 Apr 2013 | 07:29 pm
In 2012, Mitt Romney lost New Hampshire, Ohio, Florida and Virginia by 429,000 votes collectively for a total of 64 electoral votes. Had the Romney campaign been able to persuade half of the 429,000 ...
Another Doggone TV Channel 11 Apr 2013 | 09:39 pm
As a company that buys media on behalf of our clients, we need to be knowledgeable of all the established channels out there and quickly get familiar with the new channels being added to the mix. Dog...
Rentrak versus Nielsen: Part Two 11 Apr 2013 | 07:24 pm
After we posted a blog last month comparing Nielsen with Rentrak, Rentrak reached out to us and sent us some updated information on their company. Below are some of the items we pulled from the fact ...
Answering the $980 Million Question: 4 States; 429,000 Votes – Ohio 6 Apr 2013 | 12:37 am
OHIO Consider this: Mitt Romney loses New Hampshire, Ohio, Florida and Virginia by 429,000 votes collectively for a total of 64 electoral votes. Three of the four swing states have Republican Governo...
The $980 million Question: 4 States; 429,000 Votes – Florida 28 Mar 2013 | 09:52 pm
In 2012, Romney lost Florida by only 74,309 votes. Obama received 50% of the 8.4 million votes cast in Florida for the 2012 Presidential Election, defeating Romney by only 0.9 points. What counties c...
Answering the $980 Million Question: 4 States; 429,000 Votes 22 Mar 2013 | 11:08 pm
Consider this: Mitt Romney loses New Hampshire, Ohio, Florida and Virginia by 429,000 votes collectively for a total of 62 electoral votes. Three of the four swing states have Republican Governors wi...
Rentrak versus Nielsen: It’s not a political race but it has our attention. 20 Mar 2013 | 12:08 am
Nielsen is the leading global information and measurement company that birthed market research, “Nielsen ratings”, the “people meter”, and the concept of “market share”; Rentrak is Nielsen’s greatest ...
Super Bowl Infographs 26 Feb 2013 | 11:30 pm
Much of the post-Super Bowl buzz is usually about the game and favorite or worst commercials. However, there is plenty of interesting data on the viewing habits, which is more useful for agencies. Nie...
Google Glass 23 Feb 2013 | 01:08 am
On Wednesday, Google released a YouTube video of their latest technological advancement, Google Glass. It is the equivalent of Bluetooth earpiece, but for your eyes. It can record, bring up informat...
The Consistent Vote-Splitting Pattern 1 Feb 2013 | 01:05 am
In the late 1980s and early 1990s, political scientists formulated what they considered the most basic fact of American politics at the time. To them, Republicans had a “lock” on the White House and D...
