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Branding and Sport: The case of Manchester United - Which club has the most followers in the world? Real Madrid? FC Barcelona? No. It’s Manchester Uni... 15 Jul 2013 | 04:36 pm
Which club has the most followers in the world? Real Madrid? FC Barcelona? No. It’s Manchester United. Last year, Kantar Media hailed the British club as that which moved most passions among football ...
Value vs. Price in a Branding Strategy - Talking about price and value in branding is to contrast the objective with the subjective. Evidently, the fi... 15 Jul 2013 | 03:33 pm
Talking about price and value in branding is to contrast the objective with the subjective. Evidently, the first element is quantifiable -- we all know the quantity to pay for a certain product or ser...
Neuromarketing and Branding – A Natural Alliance? 15 Jul 2013 | 02:40 pm
Neuromarketing is the study of the reactions of consumers’ brains when faced with certain stimuli, and how these influence the final decision to buy or not to buy. The investigation centers are the su...
Keys to Conducting a Viral Campaign - Viral marketing has become a powerful ally to branding strategies. It’s an element that helps us to exploit the ... 15 Jul 2013 | 02:29 pm
Viral marketing has become a powerful ally to branding strategies. It’s an element that helps us to exploit the huge potential of Social Networks, in order to extend our brand image and make our produ...
The Relationship between Packaging and Perceptions - A few weeks back we affirmed the effects of colors in branding strategies. In the concrete case o... 15 Jul 2013 | 02:23 pm
A few weeks back we affirmed the effects of colors in branding strategies. In the concrete case of packaging, color range and design style have an enormous influence on purchasing decisions. They may ...
Blackberry: An Attempt to Revive a Brand - Blackberry seeks to rise again with its new Z10 and Q5 models. Following a year of rumors and speculation, ... 15 Jul 2013 | 02:15 pm
Blackberry seeks to rise again with its new Z10 and Q5 models. Following a year of rumors and speculation, at the end of January 2013, it unveiled the first device. It hopes to return the brand to its...
Olive Oils of Spain, a timeless brand - Aceites de Oliva de España is a brand believed to hold leading position in a sector that is rightfully proud o... 9 Jul 2013 | 02:00 pm
Aceites de Oliva de España is a brand believed to hold leading position in a sector that is rightfully proud of its journey and origin. A brand that builds on the values of its roots, which together ...
Five examples of transparent brands - In the branding world, the honesty that is applied to a strategy seems to be synonymous with success. These days... 3 Jul 2013 | 01:19 pm
In the branding world, the honesty that is applied to a strategy seems to be synonymous with success. These days, brands know that their relationship with their customers is part and parcel of a new p...
Five radical logo changes - The logo is one of a brand’s main identifiers. It is almost always the image that pops into our heads when we hear the nam... 3 Jul 2013 | 01:17 pm
The logo is one of a brand’s main identifiers. It is almost always the image that pops into our heads when we hear the name of a company. For this reason, when some entity decides to modify its emb...
Brands bet on Instagram - Instagram is the Social Network that has been most talked about in recent months: its acquisition by Facebook, the change in... 3 Jul 2013 | 01:15 pm
Instagram is the Social Network that has been most talked about in recent months: its acquisition by Facebook, the change in its user policy, the attempts by Twitter to compete… but from the branding ...
