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Facebook Contextual Ads Insensitive to Boston Tragedy 16 Apr 2013 | 10:20 pm
News and commentary about yesterday’s tragic events in Boston are dominating my feed on Facebook, but there, in the middle of it all, I was appalled to see a pathetic, contextual ad for the Zoosk dati...
Making Presentation Slide Titles Work Harder 10 Apr 2013 | 10:06 pm
Slide titles are often the most overlooked aspect of Powerpoint presentation design, and an area where a little bit of thought can go a long way to improving any presentation. How many times have you ...
10 Laws of Social Networking Terms of Service 19 Dec 2012 | 01:54 am
With Instagram under fire for changes to its TOS (Terms of Service), I thought it would be useful to review The 10 Laws of Social Networking Terms of Service: Your content is not yours. Social networ...
Indiscriminate Social Friending Deliberately Erases Interpersonal Boundaries 6 Dec 2012 | 12:58 am
One of my Facebook friends recently posted, “Unfriending the skeevy guy old enough to be my dad* who comments on all my updates.” My initial reaction was, “And just how did this person get access to y...
Review: Tim Calkins’ Defending Your Brand 3 Dec 2012 | 07:37 am
The first section of Tim Calkins’ Defending Your Brand is titled An Important Note, which admonishes the reader: There are times when this book will make you uncomfortable. You may read about certain...
Moving Up the Relevance Stack 21 Nov 2012 | 12:42 am
As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company’s story. In order to rise above the noise and be heard, you need a pitch that helps people under...
Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play 9 Nov 2012 | 11:36 pm
As if breaking open a social media Watergate, The Next Web reports “a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one fir...
In which Quora includes me among its top writers of 2012 30 Oct 2012 | 11:38 pm
Digital Underground’s Humpty Dance says it best. “Well, yeah, I guess it’s obvious, I also like to write.” It’s true. I love to write. Which is why I am addicted to Quora. So when Quora included me am...
Where Orange County: Stealth Buzz Marketing? 8 Sep 2012 | 04:57 am
I never heard of Where magazine until this week when images of its unfortunate Fall 2012 cover showed up all over the internet. The placement of the model’s head obscures the “e” in “Where” to make it...
Friending Zapruder on Facebook 25 Aug 2012 | 05:17 am
Disturbing photos posted in the immediate aftermath of the tragic Empire State Building shooting have caused widespread cries of “too soon.” Consensus on “The Internet” (you know, that monolithic enti...
