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The Need for Personality in Customer-Centric Social Media Marketing 4 Jun 2013 | 05:41 pm
Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business fun...
10 Blogging, Content and Social Media Metrics and How to Improve Them 14 Apr 2013 | 05:18 pm
A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your...
From Social Media to Social Business: Moving Beyond Social Contacts 22 Mar 2013 | 07:50 pm
Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do busin...
Guidelines For Managers Of Twitter Group Accounts 17 Feb 2013 | 03:50 pm
Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a speci...
Using Storytelling to Strengthen Your Brand 16 Feb 2013 | 09:27 pm
Storytelling is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your ...
Optimizing the Digital and Social Customer Experience 14 Feb 2013 | 05:23 pm
Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher. In its 2009 article on the consumer decision journey McKinsey wrote “Consumers a...
Social Proof, Circles Of Trust and Your Customer 13 Feb 2013 | 06:47 pm
The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it’s really foolish to separate th...
Beyond the Faceless Business: Getting Your LinkedIn Profile Right 13 Feb 2013 | 05:44 pm
We check out the profiles of businesses we consider working with all the time, regardless of the platform or source. More importantly, we look at the profiles of the people that provide a human face t...
Social Media ROI and Measurement: Questions You Should Ask 8 Jan 2013 | 08:20 pm
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, ...
Social Business and Big Data: the Business Intelligence Goldmine 7 Jan 2013 | 08:18 pm
Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective, just this number: we have produced more than 90% of all online data that e...
