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Infographic: Managing social media as a customer service channel 27 Aug 2013 | 01:21 pm
When customers experience a problem with a product, 57% will turn to the internet for help. Of this group, 91% cite online knowledge bases as their first port of call. Then comes social media. Thanks...
Social commerce spotlight: Social media sales are up 357%, according to new study that shows f-commerce ain’t dead yet 23 Aug 2013 | 02:29 pm
Despite a lot of lamenting and handwringing around the tricky topic of f-commerce, the impact of social media on e-commerce has increased ‘undeniably’ this year, according to a new study. Research by...
More CEOs turning to Twitter to satiate need for speed 22 Aug 2013 | 12:54 pm
Despite the wealth of research indicating that socially-savvy CEOs benefit their businesses in very tangible, positive ways, CEOs at Fortune 500 companies have been slow to embrace social media overal...
Facebook ads performance on the rise 21 Aug 2013 | 01:22 pm
Facebook adverts are getting better at generating conversions and revenue, according to new analysis by Kenshoo Social. The lift, seen in the first two quarters of 2013, was revealed in a global anal...
Infographic: B2B social media is alive and thriving, contrary to popular belief 20 Aug 2013 | 01:24 pm
B2B marketers have struggled to find their footing on social media. Theirs is a challenge much more complex than that faced by B2C marketers, and their success hinges largely on other businesses adopt...
Social media spotlight: UN turns to celebrity retweets for World Humanitarian Day 19 Aug 2013 | 01:16 pm
If Facebook is good for one thing, it’s tugging on the heart strings of those that believe simply clicking like or share will have some tangible impact on causes in the real world. ‘A million likes an...
Social commerce spotlight: Social network CafeMom launches crowdsourcing shopping platform The Prowl 16 Aug 2013 | 01:49 pm
Long-standing social network for moms and moms-to-be CafeMom has made its first foray into social shopping with The Prowl, a site set to take on up-and-comer The Hunt, designed around the idea of crow...
If your grandma isn’t using social media, chances are she will be soon, according to new study 15 Aug 2013 | 02:02 pm
Social media users aged 65+ have tripled their presence online in the last four years, according to new findings by Pew Research Center’s Internet & American Life Project. Back in spring 2009 just 13...
Twitter’s ‘report abuse’ button impacts on the good guys 14 Aug 2013 | 01:43 pm
After long remaining distanced from the free speech debate, Twitter has introduced an in-tweet button that allows users to report abusive posts. The move comes after a man was arrested for sending fem...
Infographic: What do customers dislike most about your brand’s social media? 13 Aug 2013 | 01:17 pm
Bad spelling, salesy updates, overly-frequent posts and trying too hard to be funny. These are the main problems social media users have with brands’ social media presences. Of course, the severity of...
