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The Easiest Way to Waste Money on Facebook 24 Jun 2013 | 12:00 pm
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally a...
Conversational Posts Earn the Right for Conversion Posts on Facebook 22 May 2013 | 07:19 am
This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are miss...
It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence. 18 May 2013 | 02:35 pm
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncomm...
The Three Primary Auto Dealer Content Types for Facebook 13 May 2013 | 04:23 pm
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success...
The Best and Worst Cities by Drivers 12 Apr 2013 | 02:14 am
Some cities have better drivers than others. It could be because of the streets and conditions. It can be based upon the population itself. Then again, it could just be that some places attract really...
Launching a Niche Blog Network gives You Content Control 4 Apr 2013 | 03:30 am
Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the ot...
How Native Advertising Makes a Difference 17 Mar 2013 | 11:06 am
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for ma...
Titles Affect Blog Traffic Instantly 13 Mar 2013 | 07:17 pm
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimizati...
Why I Love Being Tracked Online 8 Mar 2013 | 07:13 am
Let’s face it. Despite the tremendous rise of productivity and organizational tools that computers, then the internet, then mobile devices give us, we sometimes forget things that at one point were im...
Exploring the Surface of Getting Social Signals the Right Way 5 Mar 2013 | 12:29 pm
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update th...
