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The Future of Social Media Marketing: What It Can Do For Your Brand 26 Aug 2013 | 07:53 pm
The popularity of social media is soaring. Increasingly, brands are taking to the web to connect with potential customers to make their brands known. What are you doing now to get your brand out on th...
Targeting Your Brand Generation 23 Aug 2013 | 08:54 pm
Regardless of your industry, a targeted marketing campaign is the key to establishing your brand. Knowing your target market is your first step. Generational differences have a huge impact on how you ...
5 Modern Business Lead Opportunities in a B2B World 19 Aug 2013 | 08:27 pm
Have you been sitting in team meetings brainstorming lead generation ideas for your B2B—discussing email marketing and PPC? Would Facebook bring in leads? Without a market analysis, it’s hard to custo...
Maximizing ROI for Google PPC Campaigns 7 Aug 2013 | 08:19 pm
Keeping Conversions Up & Cost Down CPC? CTR? Conversion rate? If you’re a beginner with Google AdWords, then it might be a little overwhelming. Not that you are a novice when it comes to technology, ...
Maximizing ROI for Google PPC Campaigns 7 Aug 2013 | 08:15 pm
Keeping Conversions Up & Cost Down CPC? CTR? Conversion rate? If you’re a beginner with Google AdWords, then it might be a little overwhelming. Not that you are a novice when it comes to technology, ...
Online PR Campaigns – The Power of 140 Characters 5 Aug 2013 | 08:20 pm
Scenario: Your company has a new product that it wants to introduce. You have a strong customer base, but want to increase your customer count with the introduction of this new product. You want to an...
Targeting Z’s with Back to School ecommerce 30 Jul 2013 | 12:35 am
All About Gen Z Generation Z already? You better believe it! Although this is the generation still being born, they are already heavily influencing the current and future spending trends. Younger chi...
Everything Advertisers Need to Know About Marketing to Gen X 24 Jul 2013 | 08:11 pm
If you’re asking yourself “Generation X… Wait, now which one is that?”, fear not, we understand it can get confusing. Just think the generation that’s directly between Baby Boomers and Gen Y. The date...
Best Practices: Content Writing for SEO 15 Jul 2013 | 08:10 pm
I’m often asked, “What is the single most important thing a company can do to enhance their SEO campaign?” Every time, I reply: content. The creation of fresh content will generate more visits to your...
Why, When, and How Rebrand: A Case Study 10 Jul 2013 | 06:29 pm
You’re not the only one who transformed into your bikini body this summer. American Airlines launched their rebranding campaign, and they plan to rock this summer, and the seasons to come, with their ...
