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Small Business & Social Media 20 Aug 2013 | 02:28 am
Social media is four things: marketing, public relations, customer service, and entertainment. But most importantly, it’s a communication tool. It’s always annoying when a client asks what the ROI of...
Reciprocity in Business – You Have to Give to Get 14 Aug 2013 | 08:47 pm
We’ve all heard the old adage, “you’ve got to give to get.” No matter if you call it karma, paying-it-forward, reaping what you sow, doing unto others as you’d have them do unto you, or the golden rul...
The Importance of Email Branding 27 Jul 2013 | 02:08 am
Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve nev...
SEO 101 – A Quick Primer 29 May 2013 | 09:28 pm
Like any business, you need customers. Potential customers look for things online. If they search Google for a product or service you offer, will they find your business? I’ve written before about Sea...
Why Your Website MUST be Mobile Friendly 5 Mar 2013 | 11:24 pm
Recently I was driving through the campus of our local university and noticed a striking similarity between the majority of students walking to and from class. What was that similarity you ask? They w...
Time vs. Money: What Are You Spending? 1 Jan 2013 | 07:49 am
2013 is upon us. It’s a time to review the past and look towards the future. Most people set new year’s resolutions in order to better themselves, their life, and their business or career. And yet, ho...
How to Attract Customers Using Digital Marketing (Presentation) 18 Dec 2012 | 06:07 pm
Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small busines...
Top 15 WordPress Plugins for Business Websites 19 Oct 2012 | 05:40 am
WordPress is a fantastic website platform for the small business owner. It’s extremely easy to use, has a huge community of developers and designers due to it’s open source code, and is the most searc...
How to Create a WordPress Website (From Scratch) 18 Jul 2012 | 09:14 pm
You run a small business. You need a website. But you don’t have thousands of dollars to spend to get one online. You’re probably asking yourself, “How can I build a website for free?” Well, the truth...
How to Create a WordPress Website (From Scratch) 18 Jul 2012 | 09:14 pm
You run a small business. You need a website. But you don’t have thousands of dollars to spend to get one online. You’re probably asking yourself, “How can I build a website for free?” Well, the truth...
